The way we interact with brands has changed very quickly over the past few years and even more so since 2019. ESCP alumnus and Customer Experience specialist Julien Hervy outlines some of the key CX trends to note in 2022.
Prof. Charlotte Gaston-Breton explains how consumers’ everyday experiences can regulate the negative feelings induced by the Covid-19 pandemic, and how brands can help improve their well-being.
There is no point in actually instructing individuals or teams to innovate, but an organisation can definitely create the right condition for it. Nico von Delius, Global Finance Director Marketing and Sales at Siemens Electrical Products, and Professor of Entrepreneur René Mauer explain how they did just that.
“I’ve put too much of myself into this mountain to quit now . . .” Author and ESCP alumna Sophie Guignard takes a closer look at why we sometimes make “bad choices” with the example of the fatal 1996 climb of Mount Everest.
To make decisions in such an unpredictable context, and indeed survive and thrive, companies need an exploratory mindset. For that, they must set aside standard risk management and develop tools and methods borrowed from the field of entrepreneurship, where uncertainty is the norm.
Luca Osvaldo Uccello, Corporate Social Responsibility Officer at United Nations Global Compact*, French Local Network, and an alumnus of ESCP Business School, shares his take on where businesses stand with the SDGs today.
A recent McKinsey report estimates that €28 trillion will need to be invested in “clean” technologies over the next 30 years to decarbonize Europe – money that would otherwise largely go into carbon-intensive technologies. While redirecting capital in the interest of environmental protection is a supportable approach, McKinsey’s report continues to advocate the logic of…
We speak to entrepreneurship expert Prof. René Mauer and skills coach Marta Carballal to find out how today’s employees can prepare for the workplace of tomorrow.
The workplace of today is greener than ever. So, how important is an environmental mindset for the future of work?