Erwan Lamy and Isabelle Beyneix claim that this genuine epistemic pollution, which undermines democracy and the trust necessary for the proper conduct of business, should be taken into account just like attacks on the environment and on the social climate.
The state of e-commerce with Nathalie Balla, CEO of the leading French retailer La Redoute
Correctly leveraged, big data can offer huge benefits to any business, but where to start? We spoke to ESCP Professor Louis-David Benyayer and Glanceable co-founder Arthur Cohen about the potential – and pitfalls – of big data when applied to customer experience.
While there are ever more COPs being held and new commitments being made–with mixed success–all actors in society need to get involved. The financial sector is no exception.
Every business owner knows it: to succeed in an ever-changing world where competition is global, managing to create a meaningful, positive relationship with customers is key. Which many have done by building a quality customer experience and relationship management system. However, these last decades of technological innovation and global change have also shaken to the…
ESCP Prof. Julien Schmitt provides guidelines for managers and policymakers to reduce this gap between consumers’ positive attitudes toward sustainability and environment protection, and actual consumption behaviours.
The way we interact with brands has changed very quickly over the past few years and even more so since 2019. ESCP alumnus and Customer Experience specialist Julien Hervy outlines some of the key CX trends to note in 2022.
Prof. Charlotte Gaston-Breton explains how consumers’ everyday experiences can regulate the negative feelings induced by the Covid-19 pandemic, and how brands can help improve their well-being.
There is no point in actually instructing individuals or teams to innovate, but an organisation can definitely create the right condition for it. Nico von Delius, Global Finance Director Marketing and Sales at Siemens Electrical Products, and Professor of Entrepreneur René Mauer explain how they did just that.
“I’ve put too much of myself into this mountain to quit now . . .” Author and ESCP alumna Sophie Guignard takes a closer look at why we sometimes make “bad choices” with the example of the fatal 1996 climb of Mount Everest.