Winning hearts, not just games: the power of emotion in sports marketing
ESCP alumnus Pierumberto Viotto, now at energy drinks company Red Bull, shares how tapping into emotion creates unforgettable campaigns that connect with fans worldwide.
Stay True to Yourself
We hear from Clarissa Gorin, who shares her journey from traditional pharmacy to the forefront of MedTech innovation and emphasises authenticity in leadership.
How Europe’s AI Act could affect innovation and competitiveness
As the dust settles on the recent European Parliament elections, we caught up with ESCP’s Philip Meissner to assess the impact of the EU AI Act on the broader political and economic landscape.
Behind the Algorithm: Unveiling Trust Issues in AI Decisions
ESCP Master in Management student Julius von Diergardt discusses the gaps in trust towards AI in business and how we might alleviate them.
Navigating the new normal: Strategies for making decisions amid extreme uncertainty
In an interview with ESCP professor René Mauer, we unpack the essence of uncertainty in entrepreneurship – and explore strategies for making strategic decisions in unpredictable environments.
Unlocking the power of AI in the workplace: A practical guide for today’s leaders
ESCP Master in Management students Shruti Jha and Milap Bhaveshkumar Trivedi provide practical tips for business leaders looking to adopt AI into their workplaces.
Festivals and fast fashion: Ethical consumers making deals with their conscience
According to Frédéric Jallat, the discrepancies between our intentions and what we actually do can be explained in particular by the power of habit or our lack of consistency.
Sweet success: How Häagen-Dazs franchises while protecting brand identity
The decadent ice cream maker’s success hinges on fostering collaborative partnerships with entrepreneurs who share its vision and values. We sat down with Aurélie Lory, an ESCP alumna who is the Global Managing Director of Häagen-Dazs Shops, for insights on ensuring consistency and authenticity with a franchise model.
The future of work: Why we need to think beyond the hype of the four-day week
Working better or working less? Yaëlle Amsallem and Emmanuelle Léon explain how the four-day week raises questions about the meaning we give to work.
How to make innovation happen in a highly regulated landscape amidst transition
While research indicates the importance of the execution side of innovation, it is rather silent on how to make innovation work in a highly regulated landscape amidst transition.
Unleashing the potential of deep tech innovations
To devise strategies for harnessing the potential of deep tech innovations, we sat down with Martin Kupp, professor for entrepreneurship and strategy at ESCP.
Beyond automation: Strategic implications of generative AI in business
Louis-David Benyayer comments on research published since the release of ChatGPT and outlines five implications for corporations.
