How to avoid greenwashing
As consumers and investors embrace sustainability, companies are often keen to shout about their green moves. But doing so is risky, requiring a strategic approach.
From ideation to success: the power of feedback for entrepreneurs
What do a mattress startup and a medical resources platform have in common? The answer: listening, learning and adapting to customer feedback.
How brands can stand out when everyone is a content creator
Marie Taillard, L’Oréal Professor of Creativity Marketing at ESCP Business School, explains why brands need to engage with content creators more than ever.
The role of emotional intelligence in your customer experience
CX expert Julien Hervy makes the case that emotional intelligence has a profound impact on the customer experience.
Digital innovation in Europe: playing catch-up
Despite possessing some unique strengths, Europe still lags behind the US and China on digital innovation. What do the region’s companies and policymakers need to do about it?
AI shows why it is imperative to have more women in negotiations
Daniela Lup writes that the need for inclusion of diverse voices became even more urgent when an AI agent created by Meta achieved human-like performance in an online game involving strategic negotiation.
Tackling the big risks to global supply chains
ESCP Professor Christian Durach helps companies navigate the tectonic shifts disrupting global supply chains.
“Business leaders should take political risks more seriously”
In an increasingly uncertain international environment, business leaders should be more aware of political risks and develop ways to respond to them while avoiding cognitive biases, claim Lorenzo Coronati and Frédéric Jallat.
Why businesses need a human rights officer
ESCP Affiliate Professor of Governance, Law & Leadership Dr. Daniel Perlzweig explains how businesses can take concrete steps to protect human rights, particularly with the help of a human rights officer
Virtual influencers, virtual employees: how can brands leverage a new kind of relationship with their audiences?
Virtual characters are one of the biggest digital opportunities for brands, argues ESCP alumnus Laurent François, managing partner at the creative agency 180.
How to boost creativity and innovation in your teams on a daily basis
ESCP Executive Education spoke with Pedro Gonzalo, a specialist in creativity, leadership and human resources, to identify the factors that foster creativity and implement successful creative management.
A quantum task force will prepare your business for the next tech revolution – if done right
Daniele Battaglia and Alessandro Lanteri suggest how to effectively create a dedicated task force to prepare to seize the opportunities of the quantum revolution and avoid its threats.
