In today’s post-social media world, the growing role of the Metaverse is changing the way brands develop their digital strategies. A flash in the pan or a true online revolution? We spoke to ESCP Professors Michael Haenlein and Andreas Kaplan for their thoughts on this emerging space. Michael HaenleinProfessor ESCP Business School Andreas KaplanProfessor ESCP…
In today’s era of fake news and social media, one subject is on everyone’s lips: algorithms.
Our podcast host Professor Ben Voyer speaks with one of the most influential CEOs in the cleantech industry right now: Lubomila Jordanova.
While AI does not yet match its cinematic representations, methodologies such as machine learning are turning it into a valuable tool for managers and businesses when it comes to decision-making and creating innovative solutions.
Andreas Kaplan comments on an article claiming that Microsoft bought Activision because “gaming is the new social media.”
How business leaders can bolster cybersecurity in the face of a cyber threat.
Correctly leveraged, big data can offer huge benefits to any business, but where to start? We spoke to ESCP Professor Louis-David Benyayer and Glanceable co-founder Arthur Cohen about the potential – and pitfalls – of big data when applied to customer experience.
Every business owner knows it: to succeed in an ever-changing world where competition is global, managing to create a meaningful, positive relationship with customers is key. Which many have done by building a quality customer experience and relationship management system. However, these last decades of technological innovation and global change have also shaken to the…
The way we interact with brands has changed very quickly over the past few years and even more so since 2019. ESCP alumnus and Customer Experience specialist Julien Hervy outlines some of the key CX trends to note in 2022.
Prof. Ghislain Deslandes reviews a book which takes a critical look at some of the modern-day practices of the gig economy.
ESCP Prof. Andreas Kaplan draws upon his past research on Second Life and virtual worlds to reflect on the potential consequences of Facebook’s Metaverse.