My boss wants me to launch us into the Metaverse. What do I do?
ESCP experts Marie Taillard and Howard Zhong share their thoughts on getting the best out of the Metaverse at this stage in the game.
“3D printing is no miracle cure for the fashion industry’s unsustainability”
Marlene Hohn and Christian Durach comment on an article claiming that 3D printing could be the key to a sustainable fashion industry.
The Metaverse: how do brands fit into this new ecosystem?
In today’s post-social media world, the growing role of the Metaverse is changing the way brands develop their digital strategies. A flash in the pan or a true online revolution? We spoke to ESCP Professors Michael Haenlein and Andreas Kaplan for their thoughts on this emerging space. Michael HaenleinProfessor ESCP Business School Andreas KaplanProfessor ESCP…
How algorithms have changed the media landscape – for better or worse!
In today’s era of fake news and social media, one subject is on everyone’s lips: algorithms.
Plan A CEO Lubomila Jordanova on environmental leadership
Our podcast host Professor Ben Voyer speaks with one of the most influential CEOs in the cleantech industry right now: Lubomila Jordanova.
Artificial intelligence in managerial decision-making
While AI does not yet match its cinematic representations, methodologies such as machine learning are turning it into a valuable tool for managers and businesses when it comes to decision-making and creating innovative solutions.
Play hard, work hard: the metaverse is not just a game
Andreas Kaplan comments on an article claiming that Microsoft bought Activision because “gaming is the new social media.”
Supply-chain attacks and the delicate fabric of our IT ecosystem
How business leaders can bolster cybersecurity in the face of a cyber threat.
Data and the customer experience: getting the best out of big data
Correctly leveraged, big data can offer huge benefits to any business, but where to start? We spoke to ESCP Professor Louis-David Benyayer and Glanceable co-founder Arthur Cohen about the potential – and pitfalls – of big data when applied to customer experience.
No one puts this chemist in a corner
On the occasion of the International Day of Women and Girls in Science, we interviewed MBA alumna and Doctor of chemistry Valérie-Anne Ramis Cladera.
How are tech innovations shaping the future of customer experience?
Every business owner knows it: to succeed in an ever-changing world where competition is global, managing to create a meaningful, positive relationship with customers is key. Which many have done by building a quality customer experience and relationship management system. However, these last decades of technological innovation and global change have also shaken to the…
A full picture of customer preferences and behaviours for 2022
The way we interact with brands has changed very quickly over the past few years and even more so since 2019. ESCP alumnus and Customer Experience specialist Julien Hervy outlines some of the key CX trends to note in 2022.
