Winning hearts, not just games: the power of emotion in sports marketing
ESCP alumnus Pierumberto Viotto, now at energy drinks company Red Bull, shares how tapping into emotion creates unforgettable campaigns that connect with fans worldwide.
Unlocking the power of AI in the workplace: A practical guide for today’s leaders
ESCP Master in Management students Shruti Jha and Milap Bhaveshkumar Trivedi provide practical tips for business leaders looking to adopt AI into their workplaces.
Sweet success: How Häagen-Dazs franchises while protecting brand identity
The decadent ice cream maker’s success hinges on fostering collaborative partnerships with entrepreneurs who share its vision and values. We sat down with Aurélie Lory, an ESCP alumna who is the Global Managing Director of Häagen-Dazs Shops, for insights on ensuring consistency and authenticity with a franchise model.
The great office working dilemma: how to manage hybrid work effectively
With hybrid work on the rise, Frédéric Plais, CEO of remote work trailblazer platform.sh, shares insights on what companies can learn from a business that has thrived on remote operations since its inception in 2014.
How can sport inspire managers to stimulate collective intelligence?
With the 2024 Olympic Games hosted in Paris, Christophe Inzirillo takes the opportunity to discuss how the values, know-how and skills from the world of sport could influence our companies.
How to identify the right talents and passion for better collaboration
In the contemporary workplace, passion can be the secret ingredient that ignites collaboration. But how can managers distinguish passion from enthusiasm?
Using gamification to foster environmental responsibility in companies
It is time to push the limits of gamification by applying it to larger, more pressing issues, in particular, corporate environmental responsibility.
Queer leadership: LGBTQI+ people still overwhelmingly absent from corporate boards
Although LGBTQI+ people certainly enjoy greater career opportunities than their peers a few decades ago, it is exceedingly rare to see them on corporate boards.
Navigating workplace well-being: a Q&A with our community
Because well-being at work is not a guarantee, we must do our best to cultivate it, at the individual level and in our workplace cultures.
Aligning brand values: How to navigate brand-event partnerships in the era of sustainability
In a world where ethics and sustainability are paramount, the road to successful brand-event partnerships requires careful navigation, but the rewards for those who get it right can be significant.
Have we lost trust? How to encourage connection and trust in the modern workplace
As we navigate the complexities of the modern workplace, where virtual meetings are more frequent than face-to-face interactions, the question of how to foster connection and trust has become paramount.
How to make it in Silicon Valley as a foreign founder
Starting your own venture in Silicon Valley is already no easy feat. What about when you’re a newcomer to the USA? Bruno Lévêque, a French entrepreneur living in the Bay Area, has some tips.
