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Choose to Lead

Our experts’ take on the qualities and habits of successful leaders, grounded in academic research, case studies, personal testimonies, and more, to inspire you to make the right choices and become a leader in your life as well as in business.

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It’s not rocket science, it’s well‑being science!

#Marketing #Well-Being

Today, marketing managers have to provide positive experiences of consumption that move beyond functional and rational expectations to strengthen the relationship between customers and brands.

02 Feb 2021 4 min read
Business team working together on creative concept
Choose to Lead

In Search of Well‑Being? Practice Creativity!

#Well-Being

Not only does creativity benefit from well-being, but it may also promote it by challenging us to accomplish more and to do better.

29 Jan 2021 6 min read
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Choose to Lead

Well-being and employee productivity: A happy worker is a productive worker

#Well-Being

The happy worker–productive worker hypothesis suggests that employees high in well-being also perform well. Therefore, it is possible that if we understand employee well-being, we will also understand how employees can become more productive.

28 Jan 2021 4 min read
Photo by CoWomen on Unsplash. Two women working together.
Choose to Lead

Top Management and Millennials: Towards an inspiring and caring leadership

#Management

Old management methods no longer work. By 2025, roughly 75% of the global workforce will be Millennials; in other words, a major force to be reckoned with.

19 Jan 2021 3 min read
Group bridge concept and building connections as a business success by joining teams together with 3D illustration.
Choose to Lead

Social Procurement: A Missing Link in Corporate Activism

#CorporateActivism

When social procurement supports the same cause as that of corporate activism, it can complement such movements by creating authenticity and greater impact.

12 Jan 2021 5 min read
Malene Rydahl is a former executive in corporate communication and currently a writer, speaker and executive coach specializing in happiness, well-being and management.
Choose to Lead

Approaching 2021 with a “realistic optimistic frame of mind”

#Well-Being

Around the world, Malene Rydahl shares her expertise on happiness, well-being & performance in business. For The Choice, she discusses how to approach these topics in 2021.

06 Jan 2021 5 min read
Trees growing on coins, sustainable finance
Choose to Lead

A first (easy?) step for sustainability in corporate finance

#Finance #Sustainability

The concepts of sustainability seem to apply easily to certain disciplines, like supply chain management. But what about in corporate finance?

16 Dec 2020 4 min read
A different small lightbulb growing on soil.
Choose to Lead

Sustainability at Universities: Walking the Talk and Leading by Example

#Education #Sustainability

Sustainability has become a key driver for a university’s reputation. Yet, “teaching sustainability as well as further societal skills, will not be enough,” says Andreas Kaplan, professor of marketing.

16 Dec 2020 3 min read
Photo by Del Barrett on Unsplash
Choose to Lead

How can digital support a sustainable economy?

#Sustainability #TechForGood

Founder of French start-up CB+, Nicolas Arias shares his take on the application of digital technologies in the fight against food waste.

14 Dec 2020 4 min read
Choose to Lead

Accelerating change towards a more sustainable food model

#Sustainability

As the link between consumers & producers, agri-food leaders have the potential to encourage collective action for a more sustainable food model. Interview with Bel’s Sustainability Director Elodie Parre

09 Dec 2020 6 min read
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Choose to Lead

The Emergence of Impact Entrepreneurship: Is it really something new?

#Entrepreneurship

Impact entrepreneurship does not seem to be a new trend or a new phenomenon but a way of doing business that we already know from our history. And we need it now more than ever.

07 Dec 2020 4 min read
Choose to Lead

To face uncertainty, think like an entrepreneur

#Entrepreneurship

By applying the Art Thinking approach and the Effectuation Theory of Entrepreneurship, two intrapreneurs learned to make decisions in uncertain situations.

30 Nov 2020 5 min read
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