It’s not rocket science, it’s well‑being science!
Today, marketing managers have to provide positive experiences of consumption that move beyond functional and rational expectations to strengthen the relationship between customers and brands.
In Search of Well‑Being? Practice Creativity!
Not only does creativity benefit from well-being, but it may also promote it by challenging us to accomplish more and to do better.
Well-being and employee productivity: A happy worker is a productive worker
The happy worker–productive worker hypothesis suggests that employees high in well-being also perform well. Therefore, it is possible that if we understand employee well-being, we will also understand how employees can become more productive.
Top Management and Millennials: Towards an inspiring and caring leadership
Old management methods no longer work. By 2025, roughly 75% of the global workforce will be Millennials; in other words, a major force to be reckoned with.
Social Procurement: A Missing Link in Corporate Activism
When social procurement supports the same cause as that of corporate activism, it can complement such movements by creating authenticity and greater impact.
Approaching 2021 with a “realistic optimistic frame of mind”
Around the world, Malene Rydahl shares her expertise on happiness, well-being & performance in business. For The Choice, she discusses how to approach these topics in 2021.
A first (easy?) step for sustainability in corporate finance
The concepts of sustainability seem to apply easily to certain disciplines, like supply chain management. But what about in corporate finance?
Sustainability at Universities: Walking the Talk and Leading by Example
Sustainability has become a key driver for a university’s reputation. Yet, “teaching sustainability as well as further societal skills, will not be enough,” says Andreas Kaplan, professor of marketing.
How can digital support a sustainable economy?
Founder of French start-up CB+, Nicolas Arias shares his take on the application of digital technologies in the fight against food waste.
Accelerating change towards a more sustainable food model
As the link between consumers & producers, agri-food leaders have the potential to encourage collective action for a more sustainable food model. Interview with Bel’s Sustainability Director Elodie Parre
The Emergence of Impact Entrepreneurship: Is it really something new?
Impact entrepreneurship does not seem to be a new trend or a new phenomenon but a way of doing business that we already know from our history. And we need it now more than ever.
To face uncertainty, think like an entrepreneur
By applying the Art Thinking approach and the Effectuation Theory of Entrepreneurship, two intrapreneurs learned to make decisions in uncertain situations.
