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#Strategy

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"Boat-In" at Paris Plage © MK2
Tomorrow's Choices, Today

“I don’t see cinema dying”

#Covid-19 #Culture

For months, cinemas have been closed, raising concerns about the future of these popular cultural institutions. For The Choice, Elisha Karmitz, CEO of MK2, assesses the state of the industry today and how to meet the challenges ahead.

17 Feb 2021 6 min read
Professional chef serving dishes in a guest's home. © La Belle Assiette
Their Choice

The Restaurant Age is not over

#Lifestyle #Strategy

“We’re still social animals despite these pandemic scars.” Co-founder of La Belle Assiette, Giorgio Riccò shares the strategic vision that has led to more than one successful food business and allowed them to withstand a global pandemic.

16 Feb 2021 5 min read
Exhibition “Furusiyya: The Art of Chivalry between East and West” organized by Louvre Abu Dhabi, Musée de Cluny and France Muséums in 2020
Tomorrow's Choices, Today

How museums can turn a crisis into an opportunity to reconnect with visitors

#Covid-19 #Culture

As a result of the pandemic, cultural organisations have had to focus primarily on the digital space. Stéphane-Arnaud Roisin, Deputy CEO of France Muséums, talks about the major changes occurring in the way we engage with culture.

12 Feb 2021 6 min read
Tomorrow's Choices, Today

Gen Z & Tiktok: Embrace them or be left behind

#SocialMedia #Strategy

Co-Founder of marketing agency PlayTheHype, and a Gen-Zer himself, Joshua Bach knows exactly what it takes for brands to stand out on TikTok and connect with his generation.

12 Feb 2021 5 min read
Growing ripples in water. Skipping stones.
Choose to Lead

Everything’s changing – or is it?

#Covid-19 #Strategy

The early reaction of hotels to sharing-economy platforms, and the way Airbnb handled the Covid-19 pandemic, shows managers how they should respond to changes.

08 Feb 2021 5 min read
sunflowers smiling on a field of sunflowers in the summer, on a sunny day
Tomorrow's Choices, Today

Happiness economics: Is it really all about money?

#Strategy #Well-Being

Whether young or old, people’s happiness equally benefits from certain non-economic factors. Wealth and income are important but not self-sufficient.

03 Feb 2021 6 min read
Photo by Austin Distel on Unsplash. Two businessmen working together.
Tomorrow's Choices, Today

Corporate clients deserve a proper customer experience strategy

#B2B #Strategy

Today, tracking your Amazon parcel or the delivery of an industrial machine is expected to be equally simple. B2B customers desire a quality experience too.

01 Feb 2021 4 min read
Group bridge concept and building connections as a business success by joining teams together with 3D illustration.
Choose to Lead

Social Procurement: A Missing Link in Corporate Activism

#CorporateActivism

When social procurement supports the same cause as that of corporate activism, it can complement such movements by creating authenticity and greater impact.

12 Jan 2021 5 min read
TL;DR

A waste hierarchy for the circular economy

#Sustainability

The inclusion of a waste hierarchy in the circular economy is crucial. Failing to do so results in an unsustainable model.

03 Dec 2020 2 min read
Accelerator Concept
Tomorrow's Choices, Today

A hitchhiker’s guide to corporate innovation

#Innovation #Strategy

Before selecting your next corporate innovation tool, answer these three questions. Without some introspection on your corporate innovation objectives, you risk chasing the newest trends and not getting the bang for your buck.

24 Nov 2020 5 min read
Person holding the world in their hands.
Tomorrow's Choices, Today

The Time Has Come to Rethink CSR

#Covid-19 #CSR

The COVID-19 health crisis has highlighted the need for CSR, now more than ever. But how can businesses combine short-term responsiveness with a medium to long-term vision for their stakeholders? Think strategic CSR.

08 Nov 2020 4 min read
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