Today, tracking your Amazon parcel or the delivery of an industrial machine is expected to be equally simple. B2B customers desire a quality experience too.
When social procurement supports the same cause as that of corporate activism, it can complement such movements by creating authenticity and greater impact.
Before selecting your next corporate innovation tool, answer these three questions. Without some introspection on your corporate innovation objectives, you risk chasing the newest trends and not getting the bang for your buck.
The COVID-19 health crisis has highlighted the need for CSR, now more than ever. But how can businesses combine short-term responsiveness with a medium to long-term vision for their stakeholders? Think strategic CSR.