In a world where ethics and sustainability are paramount, the road to successful brand-event partnerships requires careful navigation, but the rewards for those who get it right can be significant.
Marie Taillard, L’Oréal Professor of Creativity Marketing at ESCP Business School, explains why brands need to engage with content creators more than ever.
Laetitia Mimoun offers four possible ways of responding to situations like the war between Russia and Ukraine depending on brands’ positioning.
What’s the secret to leveraging your image online & offline in a way that remains authentic? ESCP’s The Choice spoke with personal branding experts Géraldine Galindo and Thibault Louis to find out more.
Calling all entrepreneurs, is your personal brand a priority? If not, it should be according to ESCP professors of entrepreneurship Marc Sasserath and Benjamin Voyer.
Chief Brand Officer EGG Group & Head of EGG Sports Olivier Peulvast discusses what makes sports brands unique and what we can all learn from them, whether we are talking eSports, influencers or just good old sports values.
Marketing expert Shirley Liu explores some examples of brands that have successfully marketed their destinations and differentiated themselves in this highly competitive industry.