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29.07.2021
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Picture of Tony the Tiger, advertising cartoon mascot for Kellogg's Frosted Flakes (​also known as Frosties) breakfast cereal.
TL;DR

Boring brands are better at creating buzz!

#Branding #Marketing

Prof. Benoît Heilbrunn reviews a study to explain why products and brands that are considered to be boring spark as much buzz as those that are not.

29 Jul 2021 2 min read

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