Prof. Benoît Heilbrunn reviews a study to explain why products and brands that are considered to be boring spark as much buzz as those that are not.
“My career was never what interested me.” Founder of Nature et Découvertes François Lemarchand shares how his love of nature and adventure inspired him to create a shop dedicated to encouraging customers to protect the Earth.
Together, we investigated the variety of biases in tech — whether they influence the way algorithms are created, or the number of women in the industry.
Chief Brand Officer EGG Group & Head of EGG Sports Olivier Peulvast discusses what makes sports brands unique and what we can all learn from them, whether we are talking eSports, influencers or just good old sports values.
Beniamino Savio, CEO of AWE Sport and an ESCP alumnus, shares his passion for education and sports, and how combining both can help young people prepare for the future.
Financial compliance expert Michel Perez gives The Choice his take on the G7’s tax-rate agreement, and the potential obstacles lying ahead.
James Wight shares how he went from being stuck on a rowing boat in the middle of the Pacific to founding a company dedicated to responsible adventures.
The Covid-19 crisis has propelled remote work from ‘uncommon practice’ to ‘globally accepted way of working’ in just a few months.
Sports and entrepreneurship are about achievement, team spirit and persistence – and for both, pitches are essential.
With increased demand and supply chain issues, the pandemic has had an impact on the bike industry the world over. But not always in the ways we imagine.