Is the family name really a heritage?
“The first major brands dating from the 19th century are practically all family names.” ESCP Professor Benoît Heilbrunn takes us on a journey into the world of patronymic brands.
Resilience, long-term vision and strong corporate culture: the Henokien recipe for success
What can we learn from an over 300-year-old family business? Interview with Francesco Barberis Canonico of Vitale Barberis Canonico and member of the Henokiens.
The Danone controversy raises questions about the meaning of CSR
According to ESCP Prof. Jean-Marc Daniel, the toppling of former Danone CEO Emmanuel Faber illustrates the limitations of certain ideological assumptions.
“Creating a desirable future through co-creation and co-innovation”
Like all companies, family businesses have to undergo transformations to stay competitive. Tobias Rappers from Maschinenraum explains how family-run businesses can create a brighter future for generations to come.
When yesterday’s visions become today’s solutions
Interview with the founder of StayTouch, Gaurav Goel, on how his business discovered a new kind of relevance in 2020, during the Covid-19 pandemic.
Behind the scenes with the intrapreneur who created the vodka x caviar
The creative mind behind L’Orbe, a caviar-infused vodka from Pernod Ricard’s Breakthrough Innovation Group, Shéhrazade Schneider shares how she tackled entrepreneurship and intrapreneurship to leverage the best of both worlds.
Will travel be business as usual?
Even post-pandemic, it is likely that the ‘normal’ we all know may never return. Businesses will need to reflect on their travel policy and weigh up the costs, risks and environmental impact.
A career at the summit
It does not take long for Armelle Solelhac to admit that she has the ultimate dream job: “I’m a consultant for mountain resorts and outdoor tourism”. For The Choice, Armelle discusses the choices she made on her climb to the top.
“I don’t see cinema dying”
For months, cinemas have been closed, raising concerns about the future of these popular cultural institutions. For The Choice, Elisha Karmitz, CEO of MK2, assesses the state of the industry today and how to meet the challenges ahead.
The Restaurant Age is not over
“We’re still social animals despite these pandemic scars.” Co-founder of La Belle Assiette, Giorgio Riccò shares the strategic vision that has led to more than one successful food business and allowed them to withstand a global pandemic.
How museums can turn a crisis into an opportunity to reconnect with visitors
As a result of the pandemic, cultural organisations have had to focus primarily on the digital space. Stéphane-Arnaud Roisin, Deputy CEO of France Muséums, talks about the major changes occurring in the way we engage with culture.
Gen Z & Tiktok: Embrace them or be left behind
Co-Founder of marketing agency PlayTheHype, and a Gen-Zer himself, Joshua Bach knows exactly what it takes for brands to stand out on TikTok and connect with his generation.
