“Customers expect a smooth & seamless shopping experience”
The state of e-commerce with Nathalie Balla, CEO of the leading French retailer La Redoute
Data and the customer experience: getting the best out of big data
Correctly leveraged, big data can offer huge benefits to any business, but where to start? We spoke to ESCP Professor Louis-David Benyayer and Glanceable co-founder Arthur Cohen about the potential – and pitfalls – of big data when applied to customer experience.
How can green finance respond to the climate emergency?
While there are ever more COPs being held and new commitments being made–with mixed success–all actors in society need to get involved. The financial sector is no exception.
How are tech innovations shaping the future of customer experience?
Every business owner knows it: to succeed in an ever-changing world where competition is global, managing to create a meaningful, positive relationship with customers is key. Which many have done by building a quality customer experience and relationship management system. However, these last decades of technological innovation and global change have also shaken to the…
Closing the ‘green gap’ to create sustainable value
ESCP Prof. Julien Schmitt provides guidelines for managers and policymakers to reduce this gap between consumers’ positive attitudes toward sustainability and environment protection, and actual consumption behaviours.
A full picture of customer preferences and behaviours for 2022
The way we interact with brands has changed very quickly over the past few years and even more so since 2019. ESCP alumnus and Customer Experience specialist Julien Hervy outlines some of the key CX trends to note in 2022.
“Consumers need means of escape and self-development”
Prof. Charlotte Gaston-Breton explains how consumers’ everyday experiences can regulate the negative feelings induced by the Covid-19 pandemic, and how brands can help improve their well-being.
Why innovation cannot be prescribed – but should be stimulated
There is no point in actually instructing individuals or teams to innovate, but an organisation can definitely create the right condition for it. Nico von Delius, Global Finance Director Marketing and Sales at Siemens Electrical Products, and Professor of Entrepreneur René Mauer explain how they did just that.
Bad decisions put to the test on Mount Everest
“I’ve put too much of myself into this mountain to quit now . . .” Author and ESCP alumna Sophie Guignard takes a closer look at why we sometimes make “bad choices” with the example of the fatal 1996 climb of Mount Everest.
Do we still need work friends?
With remote work no longer a nice-to-have but a requirement in the new normal, do people still believe in the necessity to make friends at work?
Entrepreneurship as a student, good or bad idea?
According to Julian Ivaldy, Co-founder & Head of Growth at TheSecretCompany.co, everyone can be an entrepreneur: if you are an employee, unemployed, a retiree, a student …
Learning to create value in the highly uncertain post-Covid-19 era
To make decisions in such an unpredictable context, and indeed survive and thrive, companies need an exploratory mindset. For that, they must set aside standard risk management and develop tools and methods borrowed from the field of entrepreneurship, where uncertainty is the norm.
