What should we, as humans in the 21st century, expect from brands and businesses? We explore the idea of a human-centric approach, with Professor of Marketing Charlotte Gaston-Breton.
Prof. Argyro Avgoustaki discusses an article that blames the ‘Great Resignation’ on overwork, which has increased during the Covid-19 era.
According to Marion Sanglé-Ferrière and Ben Voyer, one person out of three does not dare to turn to the supplier in case of problems. They explain why, and what companies can do to actually help.
While there are ever more COPs being held and new commitments being made–with mixed success–all actors in society need to get involved. The financial sector is no exception.
Martin Kupp and Joe Peppard shed light on the digital transformation road map of this global automotive component manufacturer, which has been largely driven by the digitalisation of the customer experience with Accenture.
Prof. Robert Wilken & PhD student David Bürgin’s research shows that by making consumers aware of their ethicality and sustainability benefits, partitioned pricing can help increase the sales of fair-trade products.
Every business owner knows it: to succeed in an ever-changing world where competition is global, managing to create a meaningful, positive relationship with customers is key. Which many have done by building a quality customer experience and relationship management system. However, these last decades of technological innovation and global change have also shaken to the…
We are culturally programmed, in a certain way, to think that freedom of choice will bring us love, prosperity and satisfaction. But is this always the case? Sophie Guignard explains why too many choices makes it hard to choose.
Although the first climate stress test in the euro area has not really grasped the scale and the true nature of the risks climate change will pose to the economy and businesses, it confirms the need to take them seriously, say Profs. Aurélien Acquier and Jérôme Creel.