When it comes to business, ‘love’ might not be the first four-letter word that leaps to mind – but for Naji Gehchan, it’s the crucial ingredient in guaranteeing exceptional results.
ESCP Prof. Julien Schmitt provides guidelines for managers and policymakers to reduce this gap between consumers’ positive attitudes toward sustainability and environment protection, and actual consumption behaviours.
The way we interact with brands has changed very quickly over the past few years and even more so since 2019. ESCP alumnus and Customer Experience specialist Julien Hervy outlines some of the key CX trends to note in 2022.
When it comes to starting your own business, the first hurdle is often at the very beginning. We talked to experts in entrepreneurship Maëva Tordo and Rand Gerges Yammine on the key to starting out as you mean to go on. The secret? Finding – and building – your community.