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2021
Yearly Archives

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  2. 2021
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Rugby players and their coach gathering before a match, ©Rawpixel / Adobe Stock
Choose to Lead

Taking up the field as women: the question of gender equality in sports

#Inclusion #Sports

Former President of the French Professional Football league Nathalie Boy de la Tour and Adèle Stern, a former high-level athlete (modern pentathlon) and member of the Paris 2024 Organising Committee for Olympic and Paralympic Games, share their experiences and take on gender equality in sports.

19 Aug 2021 6 min read
Which way to go road sign
TL;DR

How uncertainty can generate opportunities and boost performance

#Entrepreneurship #Uncertainty

Prof. Louis-David Benyayer takes a look at a scientific paper claiming that although it has bad press, uncertainty can be turned into a performance lever.

17 Aug 2021 4 min read
Soccer player kicking hard the virus ball at the stadium
Tomorrow's Choices, Today

COVID-19: How the pandemic has made football’s structural problems worse

#Finance #Sports

The Covid crisis has raised a certain number of fundamental questions about the future of the sport concerning its organisation, its governance and more broadly the viability of clubs’ business models.

10 Aug 2021 6 min read
Their Choice

A generation in search of meaning: inventing tomorrow’s business

#CSR #GenerationZ

ESCP student and activist Grégoire Cazcarra shares his choice to become a leader in his community and explains what this generation of activists means for the future of work.

03 Aug 2021 4 min read
Picture of Tony the Tiger, advertising cartoon mascot for Kellogg's Frosted Flakes (​also known as Frosties) breakfast cereal.
TL;DR

Boring brands are better at creating buzz!

#Branding #Marketing

Prof. Benoît Heilbrunn reviews a study to explain why products and brands that are considered to be boring spark as much buzz as those that are not.

29 Jul 2021 2 min read
Picture of the shop Nature et Découvertes, Paris, Marais
Their Choice

On the importance of family and planet

#FamilyBusiness #Sustainability

“My career was never what interested me.” Founder of Nature et Découvertes François Lemarchand shares how his love of nature and adventure inspired him to create a shop dedicated to encouraging customers to protect the Earth.

27 Jul 2021 4 min read
Rugby Players, © SG / Adobe Stock
Tomorrow's Choices, Today

The weight of the rule: lessons from sport

#CSR #Sports

With the issue of health and safety at work even more critical today, how can the way the sports world addresses rules help managers create positive safety behaviours among their teams?

26 Jul 2021 5 min read
Women in tech and science. Photo of a woman with code projected on to her face.
The Choice

Investigating algorithmic bias in tech with Aurélie Jean & Amélia Matar

#Education #Tech

Together, we investigated the variety of biases in tech — whether they influence the way algorithms are created, or the number of women in the industry.

22 Jul 2021Episode 0330 min
Football fans clapping on the podium of the stadium
Choose to Lead

Fostering strong brand communities and values through the example of sports

#Branding #Sports

Chief Brand Officer EGG Group & Head of EGG Sports Olivier Peulvast discusses what makes sports brands unique and what we can all learn from them, whether we are talking eSports, influencers or just good old sports values.

22 Jul 2021 5 min read
Group of people running on stadium, ©Steven Lelham / Unsplash
Their Choice

Why we should train the new generation with sports and game-based learning – Play Your Future

#Education #Sports

Beniamino Savio, CEO of AWE Sport and an ESCP alumnus, shares his passion for education and sports, and how combining both can help young people prepare for the future.

20 Jul 2021 5 min read
TL;DR

The G7 agreement on a 15% minimum global tax rate: a significant step but a long road ahead

#Leadership

Financial compliance expert Michel Perez gives The Choice his take on the G7’s tax-rate agreement, and the potential obstacles lying ahead.

13 Jul 2021 4 min read
Photo of a beach at sunset with some people and a dog enjoying the view.
Their Choice

From a near-death experience to sustainable tourism: “The time for a change had come.”

#Sustainability #Tourism

James Wight shares how he went from being stuck on a rowing boat in the middle of the Pacific to founding a company dedicated to responsible adventures.

12 Jul 2021 5 min read
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