How brands can stand out when everyone is a content creator
Marie Taillard, L’Oréal Professor of Creativity Marketing at ESCP Business School, explains why brands need to engage with content creators more than ever.
The role of emotional intelligence in your customer experience
CX expert Julien Hervy makes the case that emotional intelligence has a profound impact on the customer experience.
War, Peace & Business: How geopolitics is impacting globalisation
Former ambassador Maxime Lefebvre comments on an article published by the FT saying that geopolitics is the biggest threat to globalisation.
AI shows why it is imperative to have more women in negotiations
Daniela Lup writes that the need for inclusion of diverse voices became even more urgent when an AI agent created by Meta achieved human-like performance in an online game involving strategic negotiation.
Tackling the big risks to global supply chains
ESCP Professor Christian Durach helps companies navigate the tectonic shifts disrupting global supply chains.
B Corp Certification: a window or a mirror?
The president of a B Corp, Phil Glynn explains his company’s choice to balance a for-profit model with a social mission.
“Business leaders should take political risks more seriously”
In an increasingly uncertain international environment, business leaders should be more aware of political risks and develop ways to respond to them while avoiding cognitive biases, claim Lorenzo Coronati and Frédéric Jallat.
Even when algorithms outperform humans, humans can still make the difference
Prof. Louis-David Benyayer reflects on the strategic implications of research showing that under certain conditions, humans perform better than machines when it comes to decision-making.
“It is time to build a society with new imaginaries and models”
Anne-France Mariacher comments on the latest edition of the Circularity Gap Report, which according to her shows we need to start rethinking our consumption and business models.
4 strategies for brands to deal with geopolitical crises
Laetitia Mimoun offers four possible ways of responding to situations like the war between Russia and Ukraine depending on brands’ positioning.
A quantum task force will prepare your business for the next tech revolution – if done right
Daniele Battaglia and Alessandro Lanteri suggest how to effectively create a dedicated task force to prepare to seize the opportunities of the quantum revolution and avoid its threats.
“To innovate, bring exploration and exploitation talents together”
Frédéric Fréry reflects upon the paradox at work in the essential combination of exploration and exploitation highlighted by James March.
