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Choose to Lead

Our experts’ take on the qualities and habits of successful leaders, grounded in academic research, case studies, personal testimonies, and more, to inspire you to make the right choices and become a leader in your life as well as in business.

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"Wake up, kick ass, repeat." Photo by Justin Veenema/Unsplash.
Choose to Lead

Unleashing the talent of a brain wired differently

#InclusionDiversity

A neurodivergent professional born and raised in Verona, Italy, Tommaso Davi tells his story: how his learning difference made him a “fighter”, and acknowledging it gave him the freedom to be his authentic self.

14 Mar 2021 7 min read
The power of representation & imitation of women leaders on social media.
Choose to Lead

“She did it, so I can do it too.”

#SocialMedia #WomenInBusiness

Imitation is an extremely powerful social behaviour. In a media landscape increasingly dominated by social media, how can we view the voices of leaders, in all their diversity, as a true social responsibility?

10 Mar 2021 4 min read
Diversity cannot succeed without inclusion. Hands side by side on a table.
Choose to Lead

Inclusion and Diversity, not the other way around

#InclusionDiversity

ESCP’s Associate Dean for Inclusion and Diversity, Cécile Kharoubi shares her take on why some companies’ D&I policies fail. “They have focused on diversity and forgotten about inclusion.”

09 Mar 2021 3 min read
Feature photo by Drew Beamer/Unsplash. Rainbow lights.
Choose to Lead

Let’s close the policy-practice gap of LGBTQ+ diversity management

#Diversity #Management

LGBTQ+ diversity management is happening here and now. In leaving the gap open, we’re missing an important opportunity for both employees and the employer.

03 Mar 2021 4 min read
Visit Britain
Choose to Lead

The place to be: lessons in branding from the tourism & travel industry

#Branding #Tourism

Marketing expert Shirley Liu explores some examples of brands that have successfully marketed their destinations and differentiated themselves in this highly competitive industry.

26 Feb 2021 6 min read
Growing ripples in water. Skipping stones.
Choose to Lead

Everything’s changing – or is it?

#Covid-19 #Strategy

The early reaction of hotels to sharing-economy platforms, and the way Airbnb handled the Covid-19 pandemic, shows managers how they should respond to changes.

08 Feb 2021 5 min read
Three co-workers working together on the same screen. Feature photo by John Schnobrich on Unsplash.
Choose to Lead

Engagement: the key to an unforgettable learning experience

#ContinuousLearning

Creating a memorable experience with engagement is crucial to maintaining a connection with learners, whether in a hybrid or digital learning environment.

03 Feb 2021 3 min read
Photo of smileys
Choose to Lead

It’s not rocket science, it’s well‑being science!

#Marketing #Well-Being

Today, marketing managers have to provide positive experiences of consumption that move beyond functional and rational expectations to strengthen the relationship between customers and brands.

02 Feb 2021 4 min read
Business team working together on creative concept
Choose to Lead

In Search of Well‑Being? Practice Creativity!

#Well-Being

Not only does creativity benefit from well-being, but it may also promote it by challenging us to accomplish more and to do better.

29 Jan 2021 6 min read
© undrey - Getty Images
Choose to Lead

Well-being and employee productivity: A happy worker is a productive worker

#Well-Being

The happy worker–productive worker hypothesis suggests that employees high in well-being also perform well. Therefore, it is possible that if we understand employee well-being, we will also understand how employees can become more productive.

28 Jan 2021 4 min read
Photo by CoWomen on Unsplash. Two women working together.
Choose to Lead

Top Management and Millennials: Towards an inspiring and caring leadership

#Management

Old management methods no longer work. By 2025, roughly 75% of the global workforce will be Millennials; in other words, a major force to be reckoned with.

19 Jan 2021 3 min read
Group bridge concept and building connections as a business success by joining teams together with 3D illustration.
Choose to Lead

Social Procurement: A Missing Link in Corporate Activism

#CorporateActivism

When social procurement supports the same cause as that of corporate activism, it can complement such movements by creating authenticity and greater impact.

12 Jan 2021 5 min read
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