Six ESCP students take a closer look at eco-anxiety and what the media can do about it.
In today’s post-social media world, the growing role of the Metaverse is changing the way brands develop their digital strategies. A flash in the pan or a true online revolution? We spoke to ESCP Professors Michael Haenlein and Andreas Kaplan for their thoughts on this emerging space. Michael HaenleinProfessor ESCP Business School Andreas KaplanProfessor ESCP…
ESCP Prof. Andreas Kaplan draws upon his past research on Second Life and virtual worlds to reflect on the potential consequences of Facebook’s Metaverse.
Between the pandemic lockdown and social unrest, 2020 was an important year for social media. For The Choice, Michael Haenlein, Professor of Marketing at ESCP, looks at the past year and future challenges of social media platforms.