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Choose to Lead

Our experts’ take on the qualities and habits of successful leaders, grounded in academic research, case studies, personal testimonies, and more, to inspire you to make the right choices and become a leader in your life as well as in business.

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Choose to Lead

Beyond the CSR office: the employees quietly reshaping corporate climate action

#ResponsibleBusiness #Sustainability

As companies grapple with the gap between climate goals and meaningful action, a new force is emerging inside the workplace. Employees across sectors are stepping up — and reshaping sustainability from the inside out.

22 Apr 2025 5 min read
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Choose to Lead

Leading global teams in a rapidly changing world: the power of Purpose, Authenticity and Trust

#Leadership #Management

In an era of global disruption and remote work, the most effective leaders are those who lead with Purpose, Authenticity, and Trust (PAT). This authors explore how grounded, values-driven leadership empowers transformation, builds resilience, and creates lasting impact across borders and time zones.

10 Apr 2025 8 min read
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Choose to Lead

Trust: the missing link in women’s inclusion in business

#InclusionDiversity #ResponsibleBusiness

Despite efforts to promote gender diversity, trust remains a major barrier to women’s inclusion in the workplace. According to Prof. Béatrice Collin, to create truly inclusive workplaces, companies must prioritise trust through transparent leadership, clear policies and a commitment to equal opportunities.

06 Mar 2025 6 min read
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Choose to Lead

Beyond English: why language diversity is a hidden business superpower

#Diversity #Leadership

Language diversity isn’t just about inclusion—it’s a competitive advantage that drives innovation, collaboration, and global success. As companies navigate an increasingly multilingual workforce, understanding how to harness linguistic diversity can unlock new opportunities and strengthen team performance.

20 Feb 2025 5 min read
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Choose to Lead

Improving employee performance and satisfaction: a practical guide for managing work pace in competitive environments

#Leadership #Strategy

ESCP Masters graduate Giacomo Agnelli explores the challenges of balancing intense work demands with employee well-being in competitive industries, highlighting the impact of overwork, ambient competition, and lack of free time.

23 Jan 2025 4 min read
Choose to Lead

How to use AI without losing the human perspective

#AI #Innovation #ResponsibleBusiness

AI can do amazing things, but how do we make sure we don’t lose the human touch? Lorena Blasco-Arcas, professor of marketing at ESCP, explains how businesses can strike the right balance.

16 Jan 2025 4 min read
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Choose to Lead

Why soft skills matter and how to build them

#FutureofWork #Leadership

ESCP Professor Chiara Succi defines soft skills and discusses how to upskill them to meet the demands of the modern workplace.

14 Nov 2024 4 min read
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Choose to Lead

Always on? How setting workplace boundaries can save your mental health

#Leadership #Well-Being

As work creeps into our personal lives, setting boundaries is no longer optional, says ESCP’s Kerstin Alfes; it’s essential for our wellbeing and productivity.

02 Oct 2024 4 min read
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Choose to Lead

Beyond the water cooler: building workplace connections in a hybrid world

#FutureofWork #Strategy

As hybrid work becomes the norm, spontaneous office chats are fading away. But some companies are rethinking interactions to keep culture and creativity alive, say ESCP academics Emmanuelle Léon and Yaëlle Amsallem.

25 Sep 2024 4 min read
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Choose to Lead

Winning hearts, not just games: the power of emotion in sports marketing

#Marketing #Strategy

ESCP alumnus Pierumberto Viotto, now at energy drinks company Red Bull, shares how tapping into emotion creates unforgettable campaigns that connect with fans worldwide.

29 Aug 2024 4 min read
A robot hand reaches up to touch a projection on a wall that looks like a constellation. Unlocking the Power of AI in the Workplace: A Practical Guide for Today’s Leaders
Choose to Lead

Unlocking the power of AI in the workplace: A practical guide for today’s leaders

#FutureofWork #Strategy

ESCP Master in Management students Shruti Jha and Milap Bhaveshkumar Trivedi provide practical tips for business leaders looking to adopt AI into their workplaces.

06 Jun 2024 5 min read
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Choose to Lead

Sweet success: How Häagen-Dazs franchises while protecting brand identity

#Leadership #Strategy

The decadent ice cream maker’s success hinges on fostering collaborative partnerships with entrepreneurs who share its vision and values. We sat down with Aurélie Lory, an ESCP alumna who is the Global Managing Director of Häagen-Dazs Shops, for insights on ensuring consistency and authenticity with a franchise model.

14 May 2024 4 min read
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