Martin Kupp and Joe Peppard shed light on the digital transformation road map of this global automotive component manufacturer, which has been largely driven by the digitalisation of the customer experience with Accenture.
Prof. Robert Wilken & PhD student David Bürgin’s research shows that by making consumers aware of their ethicality and sustainability benefits, partitioned pricing can help increase the sales of fair-trade products.
Every business owner knows it: to succeed in an ever-changing world where competition is global, managing to create a meaningful, positive relationship with customers is key. Which many have done by building a quality customer experience and relationship management system. However, these last decades of technological innovation and global change have also shaken to the…
We are culturally programmed, in a certain way, to think that freedom of choice will bring us love, prosperity and satisfaction. But is this always the case? Sophie Guignard explains why too many choices makes it hard to choose.
Although the first climate stress test in the euro area has not really grasped the scale and the true nature of the risks climate change will pose to the economy and businesses, it confirms the need to take them seriously, say Profs. Aurélien Acquier and Jérôme Creel.
When it comes to business, ‘love’ might not be the first four-letter word that leaps to mind – but for Naji Gehchan, it’s the crucial ingredient in guaranteeing exceptional results.
ESCP Prof. Julien Schmitt provides guidelines for managers and policymakers to reduce this gap between consumers’ positive attitudes toward sustainability and environment protection, and actual consumption behaviours.
The way we interact with brands has changed very quickly over the past few years and even more so since 2019. ESCP alumnus and Customer Experience specialist Julien Hervy outlines some of the key CX trends to note in 2022.
When it comes to starting your own business, the first hurdle is often at the very beginning. We talked to experts in entrepreneurship Maëva Tordo and Rand Gerges Yammine on the key to starting out as you mean to go on. The secret? Finding – and building – your community.