Boring brands are better at creating buzz!
Prof. Benoît Heilbrunn reviews a study to explain why products and brands that are considered to be boring spark as much buzz as those that are not.
On the importance of family and planet
“My career was never what interested me.” Founder of Nature et Découvertes François Lemarchand shares how his love of nature and adventure inspired him to create a shop dedicated to encouraging customers to protect the Earth.
The weight of the rule: lessons from sport
With the issue of health and safety at work even more critical today, how can the way the sports world addresses rules help managers create positive safety behaviours among their teams?
Investigating algorithmic bias in tech with Aurélie Jean & Amélia Matar
Together, we investigated the variety of biases in tech — whether they influence the way algorithms are created, or the number of women in the industry.
Fostering strong brand communities and values through the example of sports
Chief Brand Officer EGG Group & Head of EGG Sports Olivier Peulvast discusses what makes sports brands unique and what we can all learn from them, whether we are talking eSports, influencers or just good old sports values.
Why we should train the new generation with sports and game-based learning – Play Your Future
Beniamino Savio, CEO of AWE Sport and an ESCP alumnus, shares his passion for education and sports, and how combining both can help young people prepare for the future.
The G7 agreement on a 15% minimum global tax rate: a significant step but a long road ahead
Financial compliance expert Michel Perez gives The Choice his take on the G7’s tax-rate agreement, and the potential obstacles lying ahead.
From a near-death experience to sustainable tourism: “The time for a change had come.”
James Wight shares how he went from being stuck on a rowing boat in the middle of the Pacific to founding a company dedicated to responsible adventures.
Will VR soon replace the open-plan office? A closer look at the post-Covid workplace
The Covid-19 crisis has propelled remote work from ‘uncommon practice’ to ‘globally accepted way of working’ in just a few months.
From the pitch to pitching: what can entrepreneurs learn from athletes?
Sports and entrepreneurship are about achievement, team spirit and persistence – and for both, pitches are essential.
Bicycle Race: how Covid-19 changed the bike industry (or not)
With increased demand and supply chain issues, the pandemic has had an impact on the bike industry the world over. But not always in the ways we imagine.
What makes a facilitator of change?
There are those who have the big ideas, and there are the people who help bring these ideas to life. Let’s call them “facilitators of change”.
