The COVID-19 health crisis has highlighted the need for CSR, now more than ever. But how can businesses combine short-term responsiveness with a medium to long-term vision for their stakeholders? Think strategic CSR.
While at ESCP, Hugo Bazin and Simon Robain had the idea of developing a reservation platform for travel. In launching Tictactrip, the two co-founders quickly realised that their success depended on seizing every opportunity that came their way.