Prof. Robert Wilken & PhD student David Bürgin’s research shows that by making consumers aware of their ethicality and sustainability benefits, partitioned pricing can help increase the sales of fair-trade products.
Although the first climate stress test in the euro area has not really grasped the scale and the true nature of the risks climate change will pose to the economy and businesses, it confirms the need to take them seriously, say Profs. Aurélien Acquier and Jérôme Creel.
ESCP Prof. Julien Schmitt provides guidelines for managers and policymakers to reduce this gap between consumers’ positive attitudes toward sustainability and environment protection, and actual consumption behaviours.
PhD candidate Yaëlle Amsallem argues that the movie’s script is not very different from what is happening today.
Prof. Rand Gerges-Yammine comments on a video by The Economist showing how covid-19 is boosting innovation.
Anisha Goel shares how she and her co-founders of Kaze Living are working to uncover new ways of growing healthy, sustainable food and educating consumers.
Prof. Olivier Delbard explores the key features of this pioneer in the field of corporate sustainability, with a focus on how the company created sustainable value for its stakeholders while radically rethinking and redesigning its business model.
How can entrepreneurs help achieve the UN SDGs? ESCP Professor Robert Sheldon discusses the implications of sustainability on your business goals.
Drawing on the experience of Pepsico and City Developments Limited, Prof. Fabrizio Granà analyses the role organizations can play in promoting and achieving the SDGs, and the potential advantages they can obtain by leveraging the interconnections between these and Integrated Reporting.
A recent McKinsey report estimates that €28 trillion will need to be invested in “clean” technologies over the next 30 years to decarbonize Europe – money that would otherwise largely go into carbon-intensive technologies. While redirecting capital in the interest of environmental protection is a supportable approach, McKinsey’s report continues to advocate the logic of…