What if Hemingway inspired your customer experience?
Customer experience leaders can benefit from literature more than you might think, to anticipate customer impressions and create new experiences.
Management strategy: three key rules for success
Frédéric Fréry explains why management models like the BCG Matrix and Blue Ocean Strategy are so successful, and what we can learn from it.
The sustainable beauty of B Corporations
Interview with Davide Bollati, Chairman of the Davines Group, about why he chose to be part of the global B-Corp movement for an inclusive, equitable, and regenerative economy.
How do we solve the colossal problems threatening to overwhelm us?
For Violette Bouveret, the skill that teams need to acquire in order to face overwhelming challenges and avoid paralysis is the capacity to solve complex problems.
What if performance was driven by strategic agility?
How can leaders develop and implement a business strategy that is both suited to market fluctuations and delivers results? Enter strategic agility.
Blitzscaling strategies, the financial blitzkrieg craze
Do you know the story of GoPuff, Gorillas and Getir, among others? Prof. Frédéric Fréry explains how this military doctrine applies to the economic field.
Want your company to change? Forget management consultancies!
Prof. Louis-David Benyayer reflects on an article published by HBR making the case for in-company data.
Agile methods: how can we stop hyper-focusing on clients, and why?
The agile method of the future? Art Thinking is an alternative to traditional client-focused methods. Its application facilitates innovation and allows the user to create the improbable with certainty.
From military strategy to corporate strategy
Prof. Frédéric Fréry explains where the analogy between corporate strategy and military strategy comes from, but that business may have more in common with seduction than war.
Lessons of strategy and management from Game of Thrones
While we wait for the prequel to Game of Thrones, Ghislain Deslandes talks about what managers can learn from the highly popular TV series – or not.
Influencer marketing: why your company can’t live without it and what you can do about it
Michael Haenlein and his co-authors explain why Gen Z’s media consumption patterns have given rise to an industry that is here to stay, and what companies should do about it.
Platform growth strategy: From the octopus to the metaverse?
Prof. Frédéric Fréry comments on research identifying a growth pattern specific to platforms and wonders if their next evolutionary stage will be the metaverse.
