From military strategy to corporate strategy
Prof. Frédéric Fréry explains where the analogy between corporate strategy and military strategy comes from, but that business may have more in common with seduction than war.
Lessons of strategy and management from Game of Thrones
While we wait for the prequel to Game of Thrones, Ghislain Deslandes talks about what managers can learn from the highly popular TV series – or not.
Influencer marketing: why your company can’t live without it and what you can do about it
Michael Haenlein and his co-authors explain why Gen Z’s media consumption patterns have given rise to an industry that is here to stay, and what companies should do about it.
Platform growth strategy: From the octopus to the metaverse?
Prof. Frédéric Fréry comments on research identifying a growth pattern specific to platforms and wonders if their next evolutionary stage will be the metaverse.
Supply-chain attacks and the delicate fabric of our IT ecosystem
How business leaders can bolster cybersecurity in the face of a cyber threat.
Europe brings Poland into line – others may be next
Prof. Vincent Smith discusses a column in The Economist saying ‘Polexit’ is unlikely but missing a few points, including recovery from Covid in Hungary and the impact of the war in Ukraine.
“Entrepreneurship is about more than fundraising”
We spoke to entrepreneur Alexandre Bonetti, CEO and co-founder of French startup Simplébo, about the importance of maintaining an independent approach to entrepreneurship and fundraising.
The pursuit of your Founder-Market Fit
Lesson #1 from my last 30 months of co-founding companies: the business you create must make sense to your Founder-Market Fit (or Human-Market Fit). This will be a determining factor for your company’s success and your personal fulfillment.
With and beyond SDGs: how can businesses adapt to a world of challenges?
Luca Osvaldo Uccello, Corporate Social Responsibility Officer at United Nations Global Compact*, French Local Network, and an alumnus of ESCP Business School, shares his take on where businesses stand with the SDGs today.
Set your start-up or firm apart with Sustainable Development Goals
How can entrepreneurs help achieve the UN SDGs? ESCP Professor Robert Sheldon discusses the implications of sustainability on your business goals.
Integrating Sustainable Development Goals within companies’ strategies and corporate reporting
Drawing on the experience of Pepsico and City Developments Limited, Prof. Fabrizio Granà analyses the role organizations can play in promoting and achieving the SDGs, and the potential advantages they can obtain by leveraging the interconnections between these and Integrated Reporting.
Business for degrowth: a flip in perspective for truly sustainable development?
A recent McKinsey report estimates that €28 trillion will need to be invested in “clean” technologies over the next 30 years to decarbonize Europe – money that would otherwise largely go into carbon-intensive technologies. While redirecting capital in the interest of environmental protection is a supportable approach, McKinsey’s report continues to advocate the logic of…
