Beyond automation: Strategic implications of generative AI in business
Louis-David Benyayer comments on research published since the release of ChatGPT and outlines five implications for corporations.
Louis-David Benyayer comments on research published since the release of ChatGPT and outlines five implications for corporations.
Violette Bouveret looks back at the successful U-turn at Stellantis, which she believes demonstrates the need to rehabilitate courage.
Frédéry Fréry comments on the current situation regarding inflation and gives tips on how to deal with it.
Philip Meissner and Yusuke Narita show how AI will change decision-making and what effects this will have on competitiveness.
Louis-David Benyayer comments on a NYT story about elite distance runners and explains why deliberately ignoring data could actually take you a long way.
Two researchers define a specific type of business model — the impact business model — and what to keep in mind when developing it & measuring the impact.
To delve deeper into sustainable innovation, we turned to Robert Sheldon, a professor of entrepreneurship at ESCP.
With the generative AI revolution, how can managers best approach this new technology that will change the way we work? Louis-David Benyayer this topic in his Executive Education white paper.
By overcoming challenges around data access and quality, access to talent and skills, as well as taking systematic approaches to AI, companies can ultimately unlock the potential for this technology to accelerate digital transformation.
As consumers and investors embrace sustainability, companies are often keen to shout about their green moves. But doing so is risky, requiring a strategic approach.
Prof. Louis-David Benyayer derives four performance drivers from research about the factors influencing the success of artificial intelligence initiatives.
Marie Taillard, L’Oréal Professor of Creativity Marketing at ESCP Business School, explains why brands need to engage with content creators more than ever.
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