Beyond automation: Strategic implications of generative AI in business
Louis-David Benyayer comments on research published since the release of ChatGPT and outlines five implications for corporations.
“Acknowledging mistakes can pay off”
Violette Bouveret looks back at the successful U-turn at Stellantis, which she believes demonstrates the need to rehabilitate courage.
Do you know how to cope with inflation as a manager?
Frédéry Fréry comments on the current situation regarding inflation and gives tips on how to deal with it.
How artificial intelligence will transform decision-making
Philip Meissner and Yusuke Narita show how AI will change decision-making and what effects this will have on competitiveness.
Beyond the numbers: The unexpected benefits of ignoring data
Louis-David Benyayer comments on a NYT story about elite distance runners and explains why deliberately ignoring data could actually take you a long way.
Impact Business Models: From aspiration to evaluation
Two researchers define a specific type of business model — the impact business model — and what to keep in mind when developing it & measuring the impact.
How sustainable innovation is reshaping industry
To delve deeper into sustainable innovation, we turned to Robert Sheldon, a professor of entrepreneurship at ESCP.
ChatGPT and generative artificial intelligence: What upheavals will the managers of the future face?
With the generative AI revolution, how can managers best approach this new technology that will change the way we work? Louis-David Benyayer this topic in his Executive Education white paper.
Harnessing AI to accelerate digital transformation
By overcoming challenges around data access and quality, access to talent and skills, as well as taking systematic approaches to AI, companies can ultimately unlock the potential for this technology to accelerate digital transformation.
How to avoid greenwashing
As consumers and investors embrace sustainability, companies are often keen to shout about their green moves. But doing so is risky, requiring a strategic approach.
Four non-tech conditions for AI to improve performance
Prof. Louis-David Benyayer derives four performance drivers from research about the factors influencing the success of artificial intelligence initiatives.
How brands can stand out when everyone is a content creator
Marie Taillard, L’Oréal Professor of Creativity Marketing at ESCP Business School, explains why brands need to engage with content creators more than ever.
