Floating green leaf plant on person's hand, ©Ravi Roshan / Unsplash

Business for degrowth: a flip in perspective for truly sustainable development?

A recent McKinsey report estimates that €28 trillion will need to be invested in “clean” technologies over the next 30 years to decarbonize Europe – money that would otherwise largely go into carbon-intensive technologies. While redirecting capital in the interest of environmental protection is a supportable approach, McKinsey’s report continues to advocate the logic of…