Using gamification to foster environmental responsibility in companies
It is time to push the limits of gamification by applying it to larger, more pressing issues, in particular, corporate environmental responsibility.
Impact Business Models: From aspiration to evaluation
Two researchers define a specific type of business model — the impact business model — and what to keep in mind when developing it & measuring the impact.
Aligning brand values: How to navigate brand-event partnerships in the era of sustainability
In a world where ethics and sustainability are paramount, the road to successful brand-event partnerships requires careful navigation, but the rewards for those who get it right can be significant.
‘Greenhushing’: why some companies are keeping their green strategies in the dark
With some organisations downplaying their sustainability initiatives to avoid greenwashing, ESCP’s Julien Schmitt explains its consequences for business and society.
How to avoid the commodification of culture: a challenge of authenticity
The student film The Spectacle of Culture reminds us of how, in a world of mass tourism, the internet, and life lived through social media and Artificial Intelligence, “culture” can come to mean something artificial and generic.
To unlock the full potential of sustainable innovation, look at patterns in business model design
When it comes to sustainability, product innovation will only get you so far. It is time to rethink our business models.
How to spot greenwashing in all its forms
It’s important for consumers and employees to be critical and informed when evaluating environmental claims made by companies, so we spoke with Valentin Martinie of Alerte Greenwashing for some guidance.
Beyond rainbows: how to be an effective LGBT+ ally
ESCP’s LGBT+ Leadership Programme Director Stephan Schmuck shares his advice to help allies support LGBT+ colleagues during Pride Month and beyond.
How to measure business impact on society and the environment
Prof. Alisa Sydow provides a three-step playbook for quantifying the costs imposed on society and the environment — information that can empower you to take positive action.
How to avoid greenwashing
As consumers and investors embrace sustainability, companies are often keen to shout about their green moves. But doing so is risky, requiring a strategic approach.
Building on the strength of small businesses to boost the sustainability transition
Nature lover and entrepreneur Valérie Thobois helps small to medium enterprises (SMEs) integrate sustainability into their activities.
Should your business speak out on heated social, political and moral issues?
While taking a public stance can be risky, staying silent is no longer an option. To help companies weigh in effectively, we spoke to ESCP expert Laetitia Mimoun.
