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2022
Yearly Archives

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© Roblox & Gucci Garden, a virtual reproduction Gucci Garden Archetypes, an immersive multimedia experience
Tomorrow's Choices, Today

The Metaverse: how do brands fit into this new ecosystem?

#Marketing #Tech

In today’s post-social media world, the growing role of the Metaverse is changing the way brands develop their digital strategies. A flash in the pan or a true online revolution? We spoke to ESCP Professors Michael Haenlein and Andreas Kaplan for their thoughts on this emerging space. Michael HaenleinProfessor ESCP Business School Andreas KaplanProfessor ESCP…

09 May 2022 7 min read
Victor Herrero, ESCP alumnus and CEO of Lovisa
Their Choice

Future of fashion: transforming challenges into opportunities

#DigitalTransformation #Leadership

The Choice spoke with titan of industry Victor Herrero about his vision and experience with the transformation of the business of fashion.

06 May 2022 5 min read
colorful retro toys, slinky pattern over pink background
TL;DR

Accommodating the shift in employee preferences towards flexible work

#FutureofWork #RemoteWork

Wioletta Nawrot comments on a study showing that 54% of employees would quit their jobs if not provided post-pandemic flexibility, recommending a gradual transition.

03 May 2022 3 min read
Woman holding air balloons with funny drawn faces, ,© Tatiana / Adobe Stock
Choose to Lead

Emotional intelligence and how to use it: selling your EQ at your job interview

#Career

Béatrice Kosowski, president of IBM France, shares her thoughts on how recruiters and candidates should address the often vague subject of emotional intelligence at work.

02 May 2022 5 min read
A wind-wind situation?, G. Blonsard, T. Carrafang, S. Sennaana and G. Vong, Improbable, 2021
Tomorrow's Choices, Today

Agile methods: how can we stop hyper-focusing on clients, and why?

#Innovation

The agile method of the future? Art Thinking is an alternative to traditional client-focused methods. Its application facilitates innovation and allows the user to create the improbable with certainty.

28 Apr 2022 3 min read
Person standing while holding phone,© Melanie Pongratz/ Unsplash
Choose to Lead

Audio: a pillar of media innovation in 2022?

#Marketing #Media

We have spoken with Craig Strachan from Amazon podcasts and Joel Ronez from Binge Audio to get tips on how to create a valuable brand podcast experience.

27 Apr 2022 7 min read
The end of planet Earth
TL;DR

Responsible research can impact our planet’s course

#Research #Sustainability

There is too little public trust in scientists, but we can do something about it before it’s too late!

27 Apr 2022 4 min read
Neon signage, © Prateek Katyal / Unsplash
Tomorrow's Choices, Today

How algorithms have changed the media landscape – for better or worse!

#Media #Tech

In today’s era of fake news and social media, one subject is on everyone’s lips: algorithms.

25 Apr 2022 6 min read
A typewriter with white florals and greenery, © Fiona Murray / Unsplash
Their Choice

An interview with a Chief Poetic Officer

#Leadership #Media

CEO, CFO, sure, but have you ever heard of a Chief Poetic Officer? Vincent Avanzi discusses the power of poetry in the business world.

20 Apr 2022 6 min read
Miniature people businessmen standing with a Tank model on the back Negotiating in business.
TL;DR

From military strategy to corporate strategy

#Leadership #Strategy

Prof. Frédéric Fréry explains where the analogy between corporate strategy and military strategy comes from, but that business may have more in common with seduction than war.

15 Apr 2022 2 min read
Photo of a forest from the sky by John O'Nolan on Unsplash.
We All Make Mistakes

Plan A CEO Lubomila Jordanova on environmental leadership

#Entrepreneurship #Sustainability

Our podcast host Professor Ben Voyer speaks with one of the most influential CEOs in the cleantech industry right now: Lubomila Jordanova.

14 Apr 2022Episode 0325 min
Person holding assorted clothes in wooden hanger, © Becca McHaffie / Unsplash
Choose to Lead

How responsible is your customer experience?

#CustomerExperience #Sustainability

Professor Isabella Maggioni talks about what a responsible, sustainable customer experience looks like – and the keys to successfully creating one.

13 Apr 2022 7 min read
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