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2022
Yearly Archives

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Apps like Yuka can be useful for consumers and businesses alike. © Yuka
Tomorrow's Choices, Today

Closing the ‘green gap’ to create sustainable value

#Sustainability

ESCP Prof. Julien Schmitt provides guidelines for managers and policymakers to reduce this gap between consumers’ positive attitudes toward sustainability and environment protection, and actual consumption behaviours.

03 Feb 2022 4 min read
person holding smartphone beside tablet computer, © Blake Wisz / Unsplash
Tomorrow's Choices, Today

A full picture of customer preferences and behaviours for 2022

#CustomerExperience #Tech

The way we interact with brands has changed very quickly over the past few years and even more so since 2019. ESCP alumnus and Customer Experience specialist Julien Hervy outlines some of the key CX trends to note in 2022.

01 Feb 2022 7 min read
Linking entities, representing the power and importance of creating a community and network, ©aleksandarfilip / Adobe Stock
Choose to Lead

The key to succeeding as an entrepreneur: create a community

#Entrepreneurship

When it comes to starting your own business, the first hurdle is often at the very beginning. We talked to experts in entrepreneurship Maëva Tordo and Rand Gerges Yammine on the key to starting out as you mean to go on. The secret? Finding – and building – your community.

01 Feb 2022 5 min read
TL;DR

Lab rats: management misery made in Silicon Valley

#Management #Tech

Prof. Ghislain Deslandes reviews a book which takes a critical look at some of the modern-day practices of the gig economy.

31 Jan 2022 3 min read
Regenerative farmer Mateusz Ciasnocha pictured with his brother Paweł Ciasnocha
Their Choice

The future of farming is regenerative agriculture

#Sustainability

Interview with Mateusz Ciasnocha, the regenerative farmer from the Ciasnocha Family Farm in Poland’s Żuławy Wiślane region and the CEO of European Carbon Farmers.

21 Jan 2022 7 min read
Blue shopping cart with medical mask for virus protection on yellow background.
Tomorrow's Choices, Today

“Consumers need means of escape and self-development”

#CustomerExperience #Well-Being

Prof. Charlotte Gaston-Breton explains how consumers’ everyday experiences can regulate the negative feelings induced by the Covid-19 pandemic, and how brands can help improve their well-being.

19 Jan 2022 5 min read
Image from the movie Don't look up - Netflix
TL;DR

Don’t look up: when technological ‘opiumism’ leads the way

#Innovation #Sustainability

PhD candidate Yaëlle Amsallem argues that the movie’s script is not very different from what is happening today.

18 Jan 2022 3 min read
Heart and brain connection. Emotional intelligence concept, © 9dreamstudio / Adobe Stock
Choose to Lead

Use emotional intelligence to strengthen your leadership skills

When we study the greatest leaders, they all tend to share a rare and exciting skill: high emotional intelligence. How can an individual inspire others? With emotional intelligence!

12 Jan 2022 2 min read
Businesspeople talking
Choose to Lead

Is humility the new smart?

#Leadership #Management

Learning from errors seems to be a key competence in today’s workplace, but how much people actually learn varies quite a bit and much depends on people’s humility, as Prof. Christoph Seckler reveals.

11 Jan 2022 4 min read
Photo of a fake palm tree on Coney Island.
Their Choice

What if you could retire at 33?

#CareerLessons

Interview with Victor Lora, a practitioner of frugalism dedicated to helping others retire as early as possible.

04 Jan 2022 4 min read
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