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2021
Yearly Archives

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  2. 2021
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Bocas del Toro, Feature photo by Camilo Pinaud/Unsplash
Tomorrow's Choices, Today

The end of the old beginnings: drawing authentic paradises

#Sustainability #Tourism

The tourism industry can help us build a cleaner and fairer future, but traditional models need a reset. ESCP Professor Lola Herrero takes a deep dive into what “authentic paradises” could look like.

25 Feb 2021 7 min read
Quantum computing: the ultimate digital transformation?
TL;DR

Quantum computing: the ultimate digital transformation?

#DigitalTransformation #Tech

At a time when Google claims to have the first “quantum computer”, we are allowed to dream. But to turn this dream into reality is a question of being able to achieve quantum supremacy and become a leader…

24 Feb 2021 3 min read
Treble Cone Station with a view of Lake Wānaka, NZ © Armelle Solelhac
Their Choice

A career at the summit

#Leadership #Tourism

It does not take long for Armelle Solelhac to admit that she has the ultimate dream job: “I’m a consultant for mountain resorts and outdoor tourism”. For The Choice, Armelle discusses the choices she made on her climb to the top.

22 Feb 2021 5 min read
“Travel the World in Berlin” by Berta Luise Heide © Daniel Kessler
Their Choice

Why run when you can walk?

#Entrepreneurship #Tourism

“Everything is so hectic. Why would you run on your day off?” That’s the question Berta Luise Heide is asking. The founder of WALK THIS WAY explains how she started her business, survived 2020, and what she sees for the future of her industry.

19 Feb 2021 6 min read
"Boat-In" at Paris Plage © MK2
Tomorrow's Choices, Today

“I don’t see cinema dying”

#Covid-19 #Culture

For months, cinemas have been closed, raising concerns about the future of these popular cultural institutions. For The Choice, Elisha Karmitz, CEO of MK2, assesses the state of the industry today and how to meet the challenges ahead.

17 Feb 2021 6 min read
Feature photo by Daniel Romero/Unsplash. Several smartphones in a row.
Student Insights

The battle against planned obsolescence

#Sustainability #Tech

For our fourth episode, we had the chance to discuss planned obsolescence with Adèle Chasson, public affairs manager at HOP, the leading NGO in France on the circular economy.

16 Feb 2021Episode 0424 min
Professional chef serving dishes in a guest's home. © La Belle Assiette
Their Choice

The Restaurant Age is not over

#Lifestyle #Strategy

“We’re still social animals despite these pandemic scars.” Co-founder of La Belle Assiette, Giorgio Riccò shares the strategic vision that has led to more than one successful food business and allowed them to withstand a global pandemic.

16 Feb 2021 5 min read
Woman practicing yoga
Tomorrow's Choices, Today

Sustainable tourism post pandemic: How can luxury help?

#Sustainability #Tourism

Can the tourism industry re-shape tourists’ mindsets for the long term to adopt more sustainable behavior? If so, perhaps the luxury industry can help!

16 Feb 2021 3 min read
Exhibition “Furusiyya: The Art of Chivalry between East and West” organized by Louvre Abu Dhabi, Musée de Cluny and France Muséums in 2020
Tomorrow's Choices, Today

How museums can turn a crisis into an opportunity to reconnect with visitors

#Covid-19 #Culture

As a result of the pandemic, cultural organisations have had to focus primarily on the digital space. Stéphane-Arnaud Roisin, Deputy CEO of France Muséums, talks about the major changes occurring in the way we engage with culture.

12 Feb 2021 6 min read
Tomorrow's Choices, Today

Gen Z & Tiktok: Embrace them or be left behind

#SocialMedia #Strategy

Co-Founder of marketing agency PlayTheHype, and a Gen-Zer himself, Joshua Bach knows exactly what it takes for brands to stand out on TikTok and connect with his generation.

12 Feb 2021 5 min read
Woman folding her clothing.
TL;DR

The fashion supply chain needs a reset for sustainability

#Innovation #Sustainability

Addressing the environmental impact of fashion will require major evolutions in the mindset and habits of designers, fashion players and consumers. Though innovation can help.

09 Feb 2021 3 min read
Growing ripples in water. Skipping stones.
Choose to Lead

Everything’s changing – or is it?

#Covid-19 #Strategy

The early reaction of hotels to sharing-economy platforms, and the way Airbnb handled the Covid-19 pandemic, shows managers how they should respond to changes.

08 Feb 2021 5 min read
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