Will travel be business as usual?
Even post-pandemic, it is likely that the ‘normal’ we all know may never return. Businesses will need to reflect on their travel policy and weigh up the costs, risks and environmental impact.
The place to be: lessons in branding from the tourism & travel industry
Marketing expert Shirley Liu explores some examples of brands that have successfully marketed their destinations and differentiated themselves in this highly competitive industry.
The end of the old beginnings: drawing authentic paradises
The tourism industry can help us build a cleaner and fairer future, but traditional models need a reset. ESCP Professor Lola Herrero takes a deep dive into what “authentic paradises” could look like.
Quantum computing: the ultimate digital transformation?
At a time when Google claims to have the first “quantum computer”, we are allowed to dream. But to turn this dream into reality is a question of being able to achieve quantum supremacy and become a leader…
A career at the summit
It does not take long for Armelle Solelhac to admit that she has the ultimate dream job: “I’m a consultant for mountain resorts and outdoor tourism”. For The Choice, Armelle discusses the choices she made on her climb to the top.
Why run when you can walk?
“Everything is so hectic. Why would you run on your day off?” That’s the question Berta Luise Heide is asking. The founder of WALK THIS WAY explains how she started her business, survived 2020, and what she sees for the future of her industry.
“I don’t see cinema dying”
For months, cinemas have been closed, raising concerns about the future of these popular cultural institutions. For The Choice, Elisha Karmitz, CEO of MK2, assesses the state of the industry today and how to meet the challenges ahead.
The battle against planned obsolescence
For our fourth episode, we had the chance to discuss planned obsolescence with Adèle Chasson, public affairs manager at HOP, the leading NGO in France on the circular economy.
The Restaurant Age is not over
“We’re still social animals despite these pandemic scars.” Co-founder of La Belle Assiette, Giorgio Riccò shares the strategic vision that has led to more than one successful food business and allowed them to withstand a global pandemic.
Sustainable tourism post pandemic: How can luxury help?
Can the tourism industry re-shape tourists’ mindsets for the long term to adopt more sustainable behavior? If so, perhaps the luxury industry can help!
How museums can turn a crisis into an opportunity to reconnect with visitors
As a result of the pandemic, cultural organisations have had to focus primarily on the digital space. Stéphane-Arnaud Roisin, Deputy CEO of France Muséums, talks about the major changes occurring in the way we engage with culture.
Gen Z & Tiktok: Embrace them or be left behind
Co-Founder of marketing agency PlayTheHype, and a Gen-Zer himself, Joshua Bach knows exactly what it takes for brands to stand out on TikTok and connect with his generation.
