Prof. Charlotte Gaston-Breton explains how consumers’ everyday experiences can regulate the negative feelings induced by the Covid-19 pandemic, and how brands can help improve their well-being.
Prof. Hector Gonzalez explains which factors organisations should consider in order to make the most of these technologies’ potential advantages.
For months, cinemas have been closed, raising concerns about the future of these popular cultural institutions. For The Choice, Elisha Karmitz, CEO of MK2, assesses the state of the industry today and how to meet the challenges ahead.
“We’re still social animals despite these pandemic scars.” Co-founder of La Belle Assiette, Giorgio Riccò shares the strategic vision that has led to more than one successful food business and allowed them to withstand a global pandemic.
As a result of the pandemic, cultural organisations have had to focus primarily on the digital space. Stéphane-Arnaud Roisin, Deputy CEO of France Muséums, talks about the major changes occurring in the way we engage with culture.
Today, tracking your Amazon parcel or the delivery of an industrial machine is expected to be equally simple. B2B customers desire a quality experience too.