Audio: a pillar of media innovation in 2022?
We have spoken with Craig Strachan from Amazon podcasts and Joel Ronez from Binge Audio to get tips on how to create a valuable brand podcast experience.
How responsible is your customer experience?
Professor Isabella Maggioni talks about what a responsible, sustainable customer experience looks like – and the keys to successfully creating one.
Do we have to set ourselves goals to succeed in life?
We repeat over and over again that you must aim high and never give up. If that is the best way to succeed in life, a fundamental question pops up: how should you choose and set such objectives?
Influencer marketing: why your company can’t live without it and what you can do about it
Michael Haenlein and his co-authors explain why Gen Z’s media consumption patterns have given rise to an industry that is here to stay, and what companies should do about it.
Is emotional intelligence the missing ingredient to your success?
How can you encourage the development of emotional intelligence within your company, among employees and managers? We’ve asked two specialists: Véronique Tran, professor at ESCP Business School, and Yohan Ruso, CEO and founder of Praditus.
Going beyond the customer: how to make your strategy human-centric?
What should we, as humans in the 21st century, expect from brands and businesses? We explore the idea of a human-centric approach, with Professor of Marketing Charlotte Gaston-Breton.
Some of us are ashamed of asking for help, but companies can fix this!
According to Marion Sanglé-Ferrière and Ben Voyer, one person out of three does not dare to turn to the supplier in case of problems. They explain why, and what companies can do to actually help.
How user-centric co-innovation has been driving digital transformation at Faurecia
Martin Kupp and Joe Peppard shed light on the digital transformation road map of this global automotive component manufacturer, which has been largely driven by the digitalisation of the customer experience with Accenture.
Overcoming fair-trade products’ price disadvantage with clever pricing decisions
Prof. Robert Wilken & PhD student David Bürgin’s research shows that by making consumers aware of their ethicality and sustainability benefits, partitioned pricing can help increase the sales of fair-trade products.
When choice overload makes it too hard to choose
We are culturally programmed, in a certain way, to think that freedom of choice will bring us love, prosperity and satisfaction. But is this always the case? Sophie Guignard explains why too many choices makes it hard to choose.
The key to succeeding as an entrepreneur: create a community
When it comes to starting your own business, the first hurdle is often at the very beginning. We talked to experts in entrepreneurship Maëva Tordo and Rand Gerges Yammine on the key to starting out as you mean to go on. The secret? Finding – and building – your community.
Use emotional intelligence to strengthen your leadership skills
When we study the greatest leaders, they all tend to share a rare and exciting skill: high emotional intelligence. How can an individual inspire others? With emotional intelligence!
