Reaching for the moon: a challenge to win over generations Y and Z
To earn the lasting loyalty of younger generations, companies must learn to ‘reach for the Moon,’ rather than simply settle for being attractive.
To earn the lasting loyalty of younger generations, companies must learn to ‘reach for the Moon,’ rather than simply settle for being attractive.
In the 2000s, when I worked as a psychologist in long-term elderly care and primary healthcare services, many of the patients I saw were living with chronic or complex conditions. These situations required that patients trust care providers, consistently adhere to treatments and, often, receive care over an extended period of time. But what stood…
From supply chains to cyber threats, today’s political risks are interconnected, fast-moving — and increasingly local. Experts at ESCP argue that leadership now requires a new kind of foresight rooted in scenario thinking, not certainty.
ESCP professor Laetitia Mimoun and colleagues Zahra Sharifonnasabi (Queen Mary University of London) and Fleura Bardhi (Bayes Business School) explore how today’s professionals manage life across borders, the hidden costs of flexibility, and what employers must understand to truly support them.
ESCP alumna Cristina Spiller has spent her career working at the intersection of finance and social impact. In this interview, she unpacks what investing “for good” really means — and why intention, not labels, is what matters most.
As the pharmaceutical industry faces rapid transformation, traditional top-down leadership models are being challenged like never before. The authors explore the urgent shift toward agile, collaborative leadership — and why striking the right balance between structure and flexibility may define the industry’s future.
As AI-generated content becomes more convincing, misinformation is entering the workplace. From deepfake videos to fake internal emails, here’s how organisations can protect trust, culture and communication.
This article dives into the high-stakes world of “pirate organisations” that disrupt powerful industries to champion social and environmental causes. By taking a look at rebellious French start-up Heetch, it reveals how these rule-benders walk the tightrope between defiance and legitimacy to spark real change.
Mistakes don’t have to be feared — they can be your company’s greatest driver of innovation and success. Prof. Christoph Seckler argues that building an error-management culture can transform fear and silence into learning, agility, and real business results.
AI-enabled wearables like smartwatches and rings are transforming healthcare by enhancing early diagnosis and patient monitoring — but widespread adoption depends on addressing healthcare providers’ concerns about integration, privacy, and usability.
As companies grapple with the gap between climate goals and meaningful action, a new force is emerging inside the workplace. Employees across sectors are stepping up — and reshaping sustainability from the inside out.
In an era of global disruption and remote work, the most effective leaders are those who lead with Purpose, Authenticity, and Trust (PAT). This authors explore how grounded, values-driven leadership empowers transformation, builds resilience, and creates lasting impact across borders and time zones.
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