Winning hearts, not just games: the power of emotion in sports marketing
ESCP alumnus Pierumberto Viotto, now at energy drinks company Red Bull, shares how tapping into emotion creates unforgettable campaigns that connect with fans worldwide.
Stay True to Yourself
We hear from Clarissa Gorin, who shares her journey from traditional pharmacy to the forefront of MedTech innovation and emphasises authenticity in leadership.
Humans bring to work a type of intelligence that AI cannot match
Chiara Succi describes three levels of (irreplaceable) human contribution to the workplace: intelligent hand, intelligent mind and intelligent heart.
On-demand fashion gives much-needed clues on how to green notoriously wasteful industry
Professor Valérie Moatti takes a look at on-demand fashion and the ways it might help make the fashion industry more sustainable.
How Europe’s AI Act could affect innovation and competitiveness
As the dust settles on the recent European Parliament elections, we caught up with ESCP’s Philip Meissner to assess the impact of the EU AI Act on the broader political and economic landscape.
Behind the Algorithm: Unveiling Trust Issues in AI Decisions
ESCP Master in Management student Julius von Diergardt discusses the gaps in trust towards AI in business and how we might alleviate them.
Beyond pride month: fostering year-round inclusivity in your workplace
ESCP alumnus Jessica McKeon lays out strategies businesses can implement to foster an inclusive environment for LGBTQ+ professionals inside (and beyond) their organisations.
Navigating the new normal: Strategies for making decisions amid extreme uncertainty
In an interview with ESCP professor René Mauer, we unpack the essence of uncertainty in entrepreneurship – and explore strategies for making strategic decisions in unpredictable environments.
Unlocking the power of AI in the workplace: A practical guide for today’s leaders
ESCP Master in Management students Shruti Jha and Milap Bhaveshkumar Trivedi provide practical tips for business leaders looking to adopt AI into their workplaces.
Festivals and fast fashion: Ethical consumers making deals with their conscience
According to Frédéric Jallat, the discrepancies between our intentions and what we actually do can be explained in particular by the power of habit or our lack of consistency.
Sweet success: How Häagen-Dazs franchises while protecting brand identity
The decadent ice cream maker’s success hinges on fostering collaborative partnerships with entrepreneurs who share its vision and values. We sat down with Aurélie Lory, an ESCP alumna who is the Global Managing Director of Häagen-Dazs Shops, for insights on ensuring consistency and authenticity with a franchise model.
The future of work: Why we need to think beyond the hype of the four-day week
Working better or working less? Yaëlle Amsallem and Emmanuelle Léon explain how the four-day week raises questions about the meaning we give to work.
