Today, marketing managers have to provide positive experiences of consumption that move beyond functional and rational expectations to strengthen the relationship between customers and brands.
Bringing biodiversity and nature into the workplace, a win-win for the environment and employee well-being.
The happy worker–productive worker hypothesis suggests that employees high in well-being also perform well. Therefore, it is possible that if we understand employee well-being, we will also understand how employees can become more productive.
While the pandemic has given some companies the push they needed to adopt flexible working, much remains unanswered when it comes to employee well-being.
Despite the wonders of videoconferencing, students in the time of COVID-19 are relatively isolated from their professors and from each other, leading to an overall negative impact on their well-being.
Prof. Isabella Maggioni discusses the ongoing stream of research investigating how key aspects of the shopping experience impact shoppers’ overall sense of well-being and contribute to their quality of life.
For Isaac Getz, some companies have been able to create the conditions for a good life by changing the nature of relations between employees, not by introducing perks or wellness programmes.
Around the world, Malene Rydahl shares her expertise on happiness, well-being & performance in business. For The Choice, she discusses how to approach these topics in 2021.