Eco-anxiety, putting a name on what we are all feeling
Six ESCP students take a closer look at eco-anxiety and what the media can do about it.
The Metaverse: how do brands fit into this new ecosystem?
In today’s post-social media world, the growing role of the Metaverse is changing the way brands develop their digital strategies. A flash in the pan or a true online revolution? We spoke to ESCP Professors Michael Haenlein and Andreas Kaplan for their thoughts on this emerging space. Michael HaenleinProfessor ESCP Business School Andreas KaplanProfessor ESCP…
Facebook’s Metaverse: A nightmare turning into reality?
ESCP Prof. Andreas Kaplan draws upon his past research on Second Life and virtual worlds to reflect on the potential consequences of Facebook’s Metaverse.
Taking a “social first” approach to art
Founder of Art From Future, Jessica Soueidi shares her take on why the art sector needs to reach Millennials & Gen Z customers and how to do it.
“She did it, so I can do it too.”
Imitation is an extremely powerful social behaviour. In a media landscape increasingly dominated by social media, how can we view the voices of leaders, in all their diversity, as a true social responsibility?
Gen Z & Tiktok: Embrace them or be left behind
Co-Founder of marketing agency PlayTheHype, and a Gen-Zer himself, Joshua Bach knows exactly what it takes for brands to stand out on TikTok and connect with his generation.
2020: The right time for TikTok
Between the pandemic lockdown and social unrest, 2020 was an important year for social media. For The Choice, Michael Haenlein, Professor of Marketing at ESCP, looks at the past year and future challenges of social media platforms.
