From a near-death experience to sustainable tourism: “The time for a change had come.”
James Wight shares how he went from being stuck on a rowing boat in the middle of the Pacific to founding a company dedicated to responsible adventures.
A tourism destination represents a microcosm of global issues
To understand the evolution of the tourism sector in the last few decades and where it might be headed in the post-covid world, we’ve interviewed Agnès Weil, Head of Sustainability at Club Med and General Delegate of the Club Med Foundation.
The place to be: lessons in branding from the tourism & travel industry
Marketing expert Shirley Liu explores some examples of brands that have successfully marketed their destinations and differentiated themselves in this highly competitive industry.
The end of the old beginnings: drawing authentic paradises
The tourism industry can help us build a cleaner and fairer future, but traditional models need a reset. ESCP Professor Lola Herrero takes a deep dive into what “authentic paradises” could look like.
A career at the summit
It does not take long for Armelle Solelhac to admit that she has the ultimate dream job: “I’m a consultant for mountain resorts and outdoor tourism”. For The Choice, Armelle discusses the choices she made on her climb to the top.
Why run when you can walk?
“Everything is so hectic. Why would you run on your day off?” That’s the question Berta Luise Heide is asking. The founder of WALK THIS WAY explains how she started her business, survived 2020, and what she sees for the future of her industry.
Sustainable tourism post pandemic: How can luxury help?
Can the tourism industry re-shape tourists’ mindsets for the long term to adopt more sustainable behavior? If so, perhaps the luxury industry can help!
