Winning hearts, not just games: the power of emotion in sports marketing
ESCP alumnus Pierumberto Viotto, now at energy drinks company Red Bull, shares how tapping into emotion creates unforgettable campaigns that connect with fans worldwide.
Stay True to Yourself
We hear from Clarissa Gorin, who shares her journey from traditional pharmacy to the forefront of MedTech innovation and emphasises authenticity in leadership.
Humans bring to work a type of intelligence that AI cannot match
Chiara Succi describes three levels of (irreplaceable) human contribution to the workplace: intelligent hand, intelligent mind and intelligent heart.
