May 2024
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Picture from Coachella. A large blow-up astronaut stands over a crowd dressed in festival clothing.

Festivals and fast fashion: Ethical consumers making deals with their conscience

According to Frédéric Jallat, the discrepancies between our intentions and what we actually do can be explained in particular by the power of habit or our lack of consistency.

29 May 2024 4 min read

Three hands holding up three different ice cream cones with a scoop of different flavors of ice cream on a yellow background

Choose to Lead

Sweet success: How Häagen-Dazs franchises while protecting brand identity

#Leadership #Strategy

The decadent ice cream maker’s success hinges on fostering collaborative partnerships with entrepreneurs who share its vision and values. We sat down with Aurélie Lory, an ESCP alumna who is the Global Managing Director of Häagen-Dazs Shops, for insights on ensuring consistency and authenticity with a franchise model.

14 May 2024 4 min read