“Customers expect a smooth & seamless shopping experience”
The state of e-commerce with Nathalie Balla, CEO of the leading French retailer La Redoute
The state of e-commerce with Nathalie Balla, CEO of the leading French retailer La Redoute
Addressing the environmental impact of fashion will require major evolutions in the mindset and habits of designers, fashion players and consumers. Though innovation can help.
Today, marketing managers have to provide positive experiences of consumption that move beyond functional and rational expectations to strengthen the relationship between customers and brands.
Prof. Isabella Maggioni discusses the ongoing stream of research investigating how key aspects of the shopping experience impact shoppers’ overall sense of well-being and contribute to their quality of life.
Can you imagine the future of Black Friday after Covid-19? For The Choice, BearingPoint UK Partner, Stuart Higgins looks at how retailers can meet online demand while making a profit.
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