Valentina Carbone on sustainability and radical change over perfection

In this episode of We All Make Mistakes, Professor Ben Voyer sits down with Valentina Carbone, sustainability professor at ESCP Business School. Carbone, whose research focuses on sustainable supply chain management and the sharing economy, discusses her views on what makes sustainability a complex topic in business, the urgency for radical change, and how companies can avoid common pitfalls when it comes to “going green.” As Carbone highlights, “Sustainability is a daunting task—it’s more than just ticking boxes; it requires systemic transformation.”