Sylvain Bureau on the power of Art Thinking and embracing mistakes
In the latest episode of We All Make Mistakes, Professor Ben Voyer talks with Sylvain Bureau, ESCP Business School professor and creator of the Art Thinking method. His groundbreaking work hinges on art, science, and business to help people create “the improbable” and rethink how they engage with mistakes. For Bureau, mistakes are not just inevitable—they are essential to innovation and creativity. “Mistakes are monstrous,” he says, “but they are also a crucial part of the creative process.”
