$42 spent in
(34 billion in 2021)
Source: Zenith Media: Advertising Expenditure Forecasts, December 2021. advertising projected in 2024
OUTDOOR The amount billion OUTDOOR 98 each week
Source: Route Research Ltd 2022: R39 Audience delivery, June 2021. consumers advertising The share of reached by
in the UK
% 30+ Source: IPA & Rapport: Standing on the Shoulders of Giants, January 2018. How much market share
BOOSTS outdoor advertising (profit by +26%) % 76 who intend to
Source: MiQ: Programmatic Trends for 2022, December 2021. marketers The share of increase their
DIGITAL outdoor advertising BUDGET
% Explain