$42
spent in (34 billion in 2021) Source: Zenith Media: Advertising Expenditure Forecasts, December 2021.
advertising
projected in 2024 OUTDOOR
The amount
billion
OUTDOOR
98
each week Source: Route Research Ltd 2022: R39 Audience delivery, June 2021.
consumers
advertising
The share of
reached by in the UK %
30+
Source: IPA & Rapport: Standing on the Shoulders of Giants, January 2018.
How much
market share BOOSTS
outdoor advertising
(profit by +26%)
%
76
who intend to Source: MiQ: Programmatic Trends for 2022, December 2021.
marketers
The share of
increase their DIGITAL
outdoor advertising
BUDGET %
Explain