spent in
advertising (34 billion in 2021)
$42 billion projected in 2024
The amount Source: Zenith Media: Advertising Expenditure Forecasts, December 2021. OUTDOOR advertising OUTDOOR in the UK
reached by
consumers 98 % each week
The share of Source: Route Research Ltd 2022: R39 Audience delivery, June 2021. (profit by +26%) BOOSTS market share
30+ % How much Source: IPA & Rapport: Standing on the Shoulders of Giants, January 2018. outdoor advertising BUDGET
DIGITAL increase their
marketers 76 % who intend to
The share of Source: MiQ: Programmatic Trends for 2022, December 2021. outdoor advertising Explain