49.5
%
the increase in
Customer Purchase Likelihood
if retailers send a direct mail to the “right” customer.
Source: "Calling Customers to Take Action", Journal of Interactive Marketing, Volume 45, 2019, Pages 62-80.
Explain
14
%
of plastic products are
COLLECTED
10
%
of that are
RECYCLED
90
%
of which are
DOWNCYCLED
meaning the new product is lower value than the originalSource: 2016 report by the World Economic Forum, the Ellen MacArthur Foundation, and McKinsey & Company
Explain
