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Slide 49.5 % the increase in Customer Purchase Likelihood if retailers send a direct mail
to the “right” customer.
Source: "Calling Customers to Take Action", Journal of Interactive Marketing, Volume 45, 2019, Pages 62-80.
Slide Explain

Slide 14 % of plastic products are COLLECTED Slide 10 % of that are RECYCLED Slide 90 % of which are DOWNCYCLED meaning the new product
is lower value than
the original
Source: 2016 report by the World Economic Forum, the Ellen MacArthur Foundation, and McKinsey & Company
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