Keep Calm and

(up from 0.2-0.3 in 2022) by 2030 trillion value the METAVERSE $4-5 may generate
The potential Source: Value creation in the metaverse, McKinsey & company. June 2022. by 2026 per day in the % more than one hour
25 who will spend METAVERSE Source: Gartner. February 2022. The share of people piece of property purchased in the million BIGGEST METAVERSE $5
The size of the Source: :Top 5 Most Expensive Virtual Land Sales Ever Made, Jumpstart. June 2022. (up 60+% year over year) and its 55 million daily active users of the Roblox million annual revenue METAVERSE $204+
The estimated Source: February 2022 Metrics, Roblox Corporation. February 2022. greenhouse gases emitted by million metric tons of META $5.7
The number of Source: 2021 Sustainability Report, Meta. June 2022. Explain

(comparable to that by the Netherlands) every year generated by BITCOIN 38 electronic waste kilotons of
The number of Source: Digieconomist: Bitcoin Energy Consumption Index, 2022. equivalent to by a U.S. household
transaction's a single BITCOIN 48 power consumption days of
The number of Source: Digieconomist: Bitcoin Energy Consumption Index, 2022. equivalent to carbon footprint
transaction's a single with a BITCOIN 1,718,906 VISA transactions The number of Source: Digieconomist: Bitcoin Energy Consumption Index, 2022. Explain

IS LEGAL 32 same-sex marriage countries where
The number of Source: Human Rights Campaign Foundation, 2022. same-sex acts The number of 70 UN Member States
ARE A CRIME where consensual Source: ILGA World : State-Sponsored Homophobia report, 2020. DEATH same-sex acts are 11 punishable by UN Member States
The number of Source: ILGA World : State-Sponsored Homophobia report, 2020. where consensual therapy Britons
BANNED % conversion 65 who want
The share of Source: YouGov/The Times survey, 2022. on LGBTQ children
Americans
BANNED % conversion therapy 57 who want
The share of Source: Reuters/Ipsos poll, 2019. Explain

FACTORS million lives taken 13 environmental each year by
The number of Source: Preventing disease through healthy environments: a global assessment of the burden of disease from environmental risks (WHO, 2018). between 2030 & 2050 TO CAUSE per year
250,000 CLIMATE CHANGE is expected The number of Source: COP24 special report: health and climate change (WHO, 2018). additional deaths to health The direct billion DAMAGE COSTS $2-4 Source: WHO: Climate change and health fact sheet (WHO, 2021). per year by 2030 CARBON MITIGATION the global cost of
X2 CLIMATE ACTION health gains from
The value of Source: World Health Organization: Priority diseases and reasons for inclusion, 2019. would be double Explain

in 2025 The volume of 180+ (64 in 2020) zettabytes worldwide Source: Statista, June 2021: Volume of data/information created, captured, copied, and consumed worldwide from 2010 to 2025. DATA GROWTH is essential to BUSINESS saying data
companies 94 % The share of Source: MicroStrategy: The 2020 Global State of Enterprise Analytics, 2019. companies CUSTOMERS are more likely to acquire 23 How many times data-driven Source: McKinsey: DataMatics 2013, 2013. from BIG DATA saying they can't gather insights companies 63 % The share of Source: Sigma Computing: Breaking Down The Data Language Barrier, 2022. data UNSTRUCTURED saying they need to manage companies 95 % The share of Source: SharesPost (2018), Business Intelligence and Data Analytics Survey. Explain

global economy for the cost of The annual $78 billion Source: CHEQ/University of Baltimore: The Economic Cost of Bad Actors on the Internet, November 2019. FAKE NEWS The amount & sharing & access INFORMATION
KNOWLEDGE concerned about
organizations 83 % The share of Source: Serda-Archimag: Gouvernance de l'information numérique en 2022, March 2022. GOVERNANCE of their digital information a global view truly having 1 in 5 The share of organizations Source: Serda-Archimag: Gouvernance de l'information numérique en 2022, March 2022. Explain global economy for the cost of The annual $78 billion Source: CHEQ/University of Baltimore: The Economic Cost of Bad Actors on the Internet, November 2019. FAKE NEWS The amount

spent in
advertising (34 billion in 2021)
$42 billion projected in 2024
The amount Source: Zenith Media: Advertising Expenditure Forecasts, December 2021. OUTDOOR advertising OUTDOOR in the UK
reached by
consumers 98 % each week
The share of Source: Route Research Ltd 2022: R39 Audience delivery, June 2021. (profit by +26%) BOOSTS market share
30+ % How much Source: IPA & Rapport: Standing on the Shoulders of Giants, January 2018. outdoor advertising BUDGET
DIGITAL increase their
marketers 76 % who intend to
The share of Source: MiQ: Programmatic Trends for 2022, December 2021. outdoor advertising Explain

marketing in 2022
$16 billion INFLUENCER industry
The size of the Source: Influencer Marketing Hub, Influencer Marketing Benchmark Report 2022. related services The number of marketing 18,900 WORLDWIDE The number of INFLUENCER Source: Influencer Marketing Hub, Influencer Marketing Benchmark Report 2022. companies offering BUDGET
INFLUENCER increase their
marketers 72 % who intend to
The share of Source: Influencer Marketing Hub, Influencer Marketing Benchmark Report 2022. marketing in 2021 The amount $800+ raised by billion INFLUENCER Source: Influencer Marketing Hub, Influencer Marketing Benchmark Report 2022. marketing platforms Explain in 2021 The amount $800+ raised by billion INFLUENCER Source: Influencer Marketing Hub, Influencer Marketing Benchmark Report 2022. marketing platforms

with a
6+ % RARE DISEASE currently living
The share of the Source: World Health Organization: Priority diseases and reasons for inclusion, 2019. global population 6,000+ rare diseases identified so far The number of Source: European Journal of Human Genetics: Estimating cumulative point prevalence of rare diseases: analysis of the Orphanet database. Sept. 2019. different rare diseases 72 % GENETIC which are
The share of Source: European Journal of Human Genetics: Estimating cumulative point prevalence of rare diseases: analysis of the Orphanet database. Sept. 2019. Explain