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29.08.2024
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A crowd of people celebrating the victory of their favorite sports team. A man waves his hands and shouts slogans of support. Vector illustration
Choose to Lead

Winning hearts, not just games: the power of emotion in sports marketing

#Marketing #Strategy

ESCP alumnus Pierumberto Viotto, now at energy drinks company Red Bull, shares how tapping into emotion creates unforgettable campaigns that connect with fans worldwide.

29 Aug 2024 4 min read

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