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1.03.2022
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Tomorrow's Choices, Today

Data and the customer experience: getting the best out of big data

#CustomerExperience

Correctly leveraged, big data can offer huge benefits to any business, but where to start? We spoke to ESCP Professor Louis-David Benyayer and Glanceable co-founder Arthur Cohen about the potential – and pitfalls – of big data when applied to customer experience.

01 Mar 2022 6 min read

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